Why Should You Attend?

• KNOWLEDGE: Executives will gain insight into the trends and innovations driving consumer choice, impacting business strategy, and yielding bottom line savings
• EMERGING TRENDS: New and emerging industry trends aimed at maximizing employee engagement, member retention and informed patient decision-making:
  • Reform Updates and Policy Implications
  • Product Design and Development Solutions
  • Marketing, Branding and Positioning Strategies
  • Behavior Modification Techniques
  • Reward and Incentive Programs
  • Worksite Health and Wellness Promotion
  • Health 2.0 Technology Innovations
  • Coverage and Affordable Access Points
• SOLUTIONS: Demonstrates the programs and products gaining traction in the market place and highlights successful business models for employers and health plans looking to reduce costs while improving overall health outcomes.

Recently Confirmed Speakers to Date
Babette Apland Senior Vice President, Health and Care Management HealthPartners	Elizabeth L. Bewley President and Chief Executive Officer, Pario Health Institute; former Vice President, Strategic Planning, Johnson & Johnson Health Care Systems Inc.
William R. Boyles, MA Editor and Publisher Consumer Driven Market Report	Janny Dwyer Brust, MPH Director, Medical Policy and Community Affairs Minnesota Council of Health Plans
David Cerino General Manager, Consumer Health Solutions Group Microsoft Corp.	Debbie I. Chang Senior Vice President, Policy and Prevention Nemours Foundation
John M. Clymer Senior Advisor Alliance for the Healthiest Nation	K. Andrew Crighton, MD Chief Medical Officer, Prudential Financial; Chairman-Elect, Health Enhancement Research Organization (HERO)
Donald R. Fischer, MD, MBA Senior Vice President of Health Affairs and Chief Medical Officer Highmark Blue Cross Blue Shield	Susan Dentzer Editor-in-Chief, Health Affairs; On-Air Health Policy Analyst, The NewsHour with Jim Lehrer on PBS
M. James (Jim) Dougherty Executive Director, Healthcare Practice J.D. Power and Associates	Bill Dukes Chief Innovation Officer Health & Wellness Institute
Bill Ferris Manager, Web Services Henry Ford Hospital	Paul Fronstin, PhD Senior Research Associate Employee Benefit Research Institute (EBRI)
Lois Gargotto Vice President, Market and Business Segment Operations Humana Inc.	Pradeep Goel Chief Executive Officer Consumer Health Technologies (CHT)
John C. Goodman, PhD President and Chief Executive Officer National Center for Policy Analysis (NCPA)	Neil F. Gordon, MD, PhD, MPH, FACC Chief Medical and Science Officer Nationwide Better Health
Robert F. Graboyes, MSHA, PhD Senior Healthcare Advisor National Federation of Independent Business (NFIB)	Pamela Grove Director, Human Resources Operations and Benefits Land O'Lakes Inc.
Leon Hammond Executive Director Utah Partnership for Healthy Weight	David Henderson Executive Vice President and Chief Marketing Officer MVP Health Care
Benjamin Heywood Co-Founder, President and Director PatientsLikeMe	Robert B. Holben, MBA, CCP Director, Global Total Rewards and International Human Resources Gulfstream Aerospace
Kenneth Joslyn, MD Medical Director, Quality and Population Health Medica Health Plan	R. John Kaegi Chief Strategy Officer Blue Cross and Blue Shield of Florida (BCBSF)
Beth Keyser Vice President, Employer Market Healthways World Headquarters	Christine Kowalczyk Vice President, Healthcare Convergys Corporation
Doug Layman Executive Vice President Gilsbar, Inc.	Jeff Lemieux Senior Vice President, Center for Policy and Research America's Health Insurance Plans (AHIP)
Ingrid Lindberg Customer Experience Officer CIGNA	Rose Marie Matulionis, MSPH Executive Director Directors of Health Promotion and Education
Alan Momeyer Vice President, Human Resources Loews Corporation	Cyndy Nayer President and Chief Executive Officer Center for Health Value Innovation
Diana Oreck Vice President Global Learning and Leadership Center, The Ritz-Carlton	Michael D. Parkinson, MD, MPH, FACPM President, American College of Preventive Medicine; Former Executive Vice President, Chief Health and Medical Officer, Lumenos
Ronald A. Paulus, MD, MBA Executive Vice President, Clinical Operations and Chief Innovation Officer Geisinger Health System	Ryan Pellet Vice President, Center for Applied Analytics Convergys Corporation
Kirk Pion Executive Director in Product Development Health Care Service Corporation (HCSC)	David Pizzi Director, Health Care Policy Blue Cross and Blue Shield of Florida
Nico Pronk, PhD, FACSM, FAWHP Health Science Officer, JourneyWell; Vice President, Health Management, HealthPartners	Robert Restivo Director, Benefit Strategy General Dynamics Corporation
Michael H. Samuelson Senior Vice President, Blue Cross Blue Shield of Rhode Island; President and Chief Executive Officer, The Health & Wellness Institute	Greg Scandlen Founder and Director, Consumers for Health Care Choices Senior Fellow, The Heartland Institute
Barbara W. Schaefer Senior Vice President, Human Resources and Corporate Secretary Union Pacific Corporation	Joshua Seidman, PhD President Center for Information Therapy
Wayne Sensor Chief Executive Officer Alegent Health	Anna-Lisa Silvestre Vice President, Online Services Kaiser Permanente
Neal S. Sofian Director, Behavioral Interventions Resolution Health	David Spalding Vice President, Medical Banking and Retail Services, Blue Cross and Blue Shield of Minnesota; President and Chief Executive Officer, MII/SelectAccount
Richard M. Stapleton Deputy Director, Web Content Division and National Web Content Manager Department of Health & Human Services (DHHS)	Toni Strahan, CEBS Director, Health and Welfare Programs Jack in the Box Inc.
Erin Thomson Project Manager, Jefferson School of Population Health Thomas Jefferson University	Grace-Marie Turner President The Galen Institute
Kevin Volpp, MD, PhD Staff Physician, Center for Health Equity Research and Promotion (CHERP), Philadelphia VA Medical Center; Associate Professor and Director, Center for Health Incentives, Leonard Davis Institute of Health Economics, University of Pennsylvania School of Medicine and the Wharton School	Paul von Ebers Chief Executive Officer Blue Cross Blue Shield of North Dakota
Andrew Webber President and Chief Executive Officer National Business Coalition on Health