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Payer
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Thursday, July 26, 2012
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2:00 pm -
2:45 pm
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Payer |
| Audience: Chief Innovation Officer,
Medical Director, VPs, Directors and
Managers of Clinical Information Services,
eHealth, Consumer Products, Social
Media, Consumer Innovation, Member
Engagement |
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Optimizing Mobile for
Health Care Users |
- Discuss the extent to which health
providers, patients and consumers in
different markets are ready and willing
to use mobile health
- Patient and consumer perceptions on
different uses of mobile in health, from
wellness apps and social networks
through to enterprise apps and remotemonitoring
devices
- Ways to market the mobile health
message and approaches to branding
and promotion of mHealth
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Alessio Ascari
Director and Global Leader, mHealth Initiative
McKinsey & Company
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Lisa Ellis
Principal
McKinsey & Company
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2:45 pm -
3:30 pm
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Challenges in Adoption of a Mobile
PHR |
- Helping consumers understand the
benefits of mobile PHRs that will lead
to greater awareness of their value
- Explore the value proposition to
increase consumer empowerment
by integrating technology and data
creating a personalized environment
- Steps the employer can take to
mitigate consumer privacy concerns
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Delia Vetter
Senior Director, Benefits and Programs
EMC Corporation
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Integrated Health Management
– Connecting the Mobile User’s
Experiences |
- Leverage patient preferences in terms
of applications and communications
before re-creating the wheel
- Outline initiatives that revolve around
a mobile driven patient portal that
enables member customization of
applications
- Discuss the mCommerce model and
a certification process for mHealth
applications
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11:30 am -
12:15 pm
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