Medicaid expansion isn’t just about the increase in the Medicaid population. It also means that Medicaid services will be responsible for a brand new
demographic of recipient rarely before eligible under Medicaid. Learn from Tennessee’s prior experience how you can prepare for this new demographic with
effective communication tools.
Identify the new demographic population in enhanced Medicaid eligibles
Design packaging and web materials that speak to the new demographic
Look for opportunities for efficiency and coordination with the Insurance Exchange
Printer Friendly
Email A Colleague
Bookmark Page
