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Identifying the Business Implications of Health Reform to Develop New Business Models and Compete Effectively

WHCC Executive Congress convenes over 600 CEOs and senior executives from all sectors of health care including employers, employer coalitions, public purchasers, health plans, hospitals, health systems, government regulators, pharma, health IT solution providers and medical suppliers to discuss solutions to the escalating challenges of health care access, affordability, coverage and quality. In addition, the vast majority of WHCC's 130 members of the media attend the Executive Congress including more than a dozen national TV, print and radio outlets.

Chair:
Debra Richman - Speaker Photo Debra Richman
Vice President, Healthcare Strategy
Harris Interactive Inc.

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Monday, April 12, 2010
1:35 pm -
2:25 pm
The Centers for Medicare and Medicaid Outlook for Medicare Payment Reform
Jonathan Blum - Speaker Photo Jonathan Blum
Director, Center for Medicare Management
Centers for Medicare & Medicaid Services

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Moderator:
David Whelan - Speaker Photo David Whelan
Staff Writer
Forbes

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2:30 pm -
3:20 pm
Population Health Initiatives to Address Health Disparities
  • Demonstrated outcomes from population health strategies across the delivery system to improve health and financial outcomes
  • Recent advances in delivery of care to improve access and to target high risk populations for specific chronic conditions
George C. Halvorson - Speaker Photo George C. Halvorson
Chairman and Chief Executive Officer, Kaiser Foundation Health Plan, Inc. and Kaiser Foundation Hospitals;
Board of Directors, AHIP

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Mark D. Smith, MD, MBA
President and Chief Executive Officer
California HealthCare Foundation

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3:50 pm -
4:30 pm
Longevity—Building Longer, Healthier Lives in Our Communities
  • Global research from the world's best longevity researchers to identify pockets around the world where people are living measurably better... people who reach age 100 at rates 10 times greater than the U.S. and live 10 years longer
  • Initiating community-wide programs to improve health by focusing on critical messages to ensure health: Moving naturally, identifying your sense of purpose, eating wisely and surrounding yourself with the right people
  • Results from a community program in Alberta Lea, MN focused on environmental interventions in four domains: Community, Social Networks, Habitat and Inner Self
  • Leadership required to transform the way the community residents eat, work, exercise, and play
Dan Buettner
New York Times best-selling author of The Blue Zones: Lessons for Living Longer from the People Who've Lived the Longest;
Founder, Blue Zones

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Tuesday, April 13, 2010
10:20 am -
11:10 am
Achieving Improved Value in Health Care Spending
  • Public and private purchaser strategies to improve health care spending through CER and health metrics
  • State of Washington's budgetary pressures and resulting policies for comparative effectiveness policy implementation
  • Perdue's metrics for health status tracking for specific conditions and disease states
Steve Hill
Administrator
Washington State Health Care Authority

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Roger C. Merrill - Speaker Photo Roger C. Merrill, MD
Chief Medical Officer
Perdue Farms Inc.

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11:15 am -
12:05 pm
Applying Innovations to Achieve Cost-Effective Health Care in the U.S.
  • In-depth research evaluating innovations in the developing and developed world to the U.S. health care market
  • Insights to identify which innovations can achieve affordable, quality-driven health care
Regina E. Herzlinger - Speaker Photo Regina E. Herzlinger
Nancy R. McPherson Professor of Business Administration
Harvard Business School
Author, Who Killed Health Care?

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1:40 pm -
2:20 pm
Health Engagement: From Global Business Imperative to Global Opportunity
  • How leading enterprises are engaging in health to protect and propel business
  • Incentives and triggers that motivate consumers to play a more active role in their health
  • New insights from the Edelman Health Engagement Barometer -- 11-market, 14,000-person study
Michael J. Barber
Vice President, healthymagination
GE

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David Cerino
General Manager, Consumer Health Solutions Group, Microsoft Corp.;
former VP and General Manager, Orbitz LLC

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Caroline Hempstead
Global Vice President, Corporate Affairs
AstraZeneca

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Moderator:
Nancy Turett
Global President, Health
Edelman

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Business Case Forum 1: The Necessities of Reform—The Impact of Payment Reform on Delivery Reform
2:25 pm -
3:10 pm
Purchasers' Impact on Hospital Quality and Improving Value in Health Care
  • How the Leapfrog Group has impacted the health care industry to deliver safer, higher quality and value-based care
  • Public reporting, financial rewards and other incentives to move the needle on health care value for consumers
  • Initiatives and reactions from a leading corporate medical director and provider CEO
Leah Binder - Speaker Photo Leah Binder
Chief Executive Officer
The Leapfrog Group

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Catherine M. Baase - Speaker Photo Catherine M. Baase, MD
Global Director of Health Services
The Dow Chemical Company

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Joel T. Allison - Speaker Photo Joel T. Allison
President and Chief Executive Officer
Baylor Health System

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3:15 pm -
4:15 pm
Reform Requires Payment Reform Which Requires Delivery Reform
  • BCBS of Massachusetts’ Alternative Quality Contract as a precursor to global payment in Massachusetts
  • How BCBS of Massachusetts created a readiness assessment to analyze the variation in provider quality
  • Strategies to supply physician level data to serve as a framework for quality improvement and cost reduction
John A. Fallon - Speaker Photo John A. Fallon, MD, MBA
Senior Vice President and Chief Physician Executive
Blue Cross Blue Shield of Massachusetts

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H. Eugene Lindsey, MD
President and CEO
Atrius Health

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Wednesday, April 14, 2010
10:30 am -
11:10 am
Comparative Effectiveness Review—Methodologies and Best Practices to Improve Outcomes
  • How AHRQ conducts Comparative Effectiveness Reviews and what rigorous methodologies are used in the absence of direct clinical trials
  • Strategies payers can use to interpret Comparative Effectiveness Reviews into a real world setting of coverage decisions
Michael Rawlins - Speaker Photo Sir Michael Rawlins, MD
Chairman
National Institute for Health and Clinical Excellence
United Kingdom


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Jean Slutsky - Speaker Photo Jean Slutsky, AHRQ
Director, Center for Outcomes and Evidence
Agency for Healthcare Research and Quality

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Moderator:
Steven D. Pearson, MD, MSc, FRCP
President, Institute for Clinical and Economic Review (ICER), Harvard Medical School;
Senior Fellow, America's Health Insurance Plans (AHIP)

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11:15 am -
11:55 am
Operational Strategies to Design Bundled Care and Outcomes-Based Reimbursements
  • Structuring physician payment and incentives to align healthcare delivery for quality and efficiency
  • Operationalizing the bundled payment mechanism
  • Developing a consensus among specialists for care treatment, procedures, transparency, and quality
  • Preliminary quality, satisfaction and savings results from the ACE demonstration
Graham Reeve
President and CEO
Baptist Health System

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Glenn D. Steele Jr. - Speaker Photo Glenn D. Steele Jr., MD, PhD
President and Chief Executive Officer, Geisinger Health System;
Trustee, American Hospital Association

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Moderator:
Cynthia K. Mason - Speaker Photo Cynthia K. Mason
Division of Payment Policy Demonstrations, Medicare Demonstrations Program Group, Office of Research, Development and Information
Centers for Medicare & Medicaid Services

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