General Information

The 7th Annual World Health Care Congress is scheduled for April 12-14, 2010 in Washington, DC. This year, World Congress and the American Health and Drug Benefits Journal are partnering to create a buyer's guide for delegates of the top solution leaders in the health care industry. This guide will be distributed to conference attendees as well as 5,000 current AH&DB; subscribers – see below for details.

Don't miss out on this opportunity to reinforce your company's position as an industry leader!

1. ISSUANCE:
   
   1. WHCC 2010 onsite distribution – 2000 copies
   2. Mailed to 5,000 AH&DB; readers - Commercial Payers- 2,713, PBM-1,215, Medicare/Medicaid-638, Employers-427, Other - 173
   3. Online distribution, website will be set-up and viewable able at www.worldhealthcarecongress.com and www.ahdbonline.com
   4. Email distribution announcing the buyers guide and advertisers to over 100,000 health care professionals
   5. Bonus opportunity: sign up for and ad by 2.1.10 and receive an advertisement in the regular issue of AHDB which circulates to 30,000! You will receive an ad in the buyers guide and an ad in the Mar/Apr (or May/June depending on timing) for no extra charge.
2. EDITORIAL:
   American Health & Drug Benefits is a peerreviewed forum for the identification, analysis, and practical integration of clinical, business, and regulatory drivers of health and drug benefits. American Health & Drug Benefits examines healthcare value provided by each stakeholder group: payers, purchasers, providers, patients, manufacturers, regulators, distributors, and evaluators. Directly or indirectly, all parties to healthcare benefits influence policy and demand satisfaction of their interests.
   
   World Health Care Congress: The World Health Care Congress (WHCC) is the most prestigious meeting that convenes global thought leaders and key decision-makers to share global best practices in an elite networking forum resulting in an exchange of valuable strategies to improve quality and cost-effectiveness. The 7th Annual World Health Care Congress held April 12-14, 2010 will convene over 2,000 CEOs, senior executives and government officials from all sectors of health care including the nation's largest employers, hospitals, health systems, health plans, pharmaceutical and biotech companies, and leading government agencies.
3. REQUIREMENTS FOR ACCEPTANCE OF ADVERTISING:
   All advertising is subject to publisher's approval.
4. POLICY ON PLACEMENT OF ADVERTISING:
   Interspersed with articles.
5. SERVICES:
   Contact publisher for information regarding belly bands, reprints, or other services.
6. DEADLINES:
   

   	Space	Film	Inserts
   March/April Issue:	2/5	2/12	2/19

7. ADVERTISING RATES: (All rates net)
   

   Advertorial:	$6,000
   Full Page Four Color:	$3,500
   Half Page Four Color:	$2,500
   Full Page Black and White:	$2,000
   Half Page Black and White:	$1,500

8. PREMIUM POSITIONS RATES: (All rates net)
   

   Back Cover	$5,500
   Inside Cover	$4,500
   Welcome Letter Back Page	$4,000

9. INSERTS:
   Will be charge at the four color page rate (discounts will be available for inserts over two pages)
10. ADVERTORIAL:
    Full page company profile + Full page ad Cost: $6,000
11. PRODUCTION SPECIFICATIONS:
    Inserts: • Trim size of the publication is 8 1/8'' x 10 7/8'' • Maximum finished insert size is 8 1/8'' x 10 7/8'' plus 1/8'' for bleed all around if insert bleeds. Minimum finished insert = 3 1/2” x 5” • All bind-in inserts require a 1/8'' milling allowance in the gutter • All bind-in inserts require a 1/8'' head trim • Total size before being trimmed is 8 3/8'' x 11 1/8'' • Stock maximum weight 100 lb • Stock minimum weight 60 lb • Quantity: 7,280 (4% for spoilage)
12. SHIPPING:
    Cartons must be marked American Health & Drug Benefits, issue date, and quantity. Ship to: Publishers Press, 100 Frank E. Simon Ave, Shepherdsville, KY 40165
13. ADVERTISING:
    
    • Final trim size must be 8 1/8'' x 10 7/8''
    • Live matter MUST be kept 1/4'' inside the final trim all around. Thus, the maximum live matter area for a full page ad is 7 5/8'' x 10 3/8''
    • Bleeds must extend 1/8'' past trim lines all around. Thus, bleeds on all four sides mean that the bleeds would extend out to 8 3/8'' x 11 1/8''
14. DIGITAL SPECIFICATIONS:
    High resolution PDF/X1a files. Desktop applications (QuarkXPress and others) must be saved as PostScript (Print to File) and converted to PDF via Acrobat Distiller using the PDF/X1a settings. Only one ad per file. All of the high-resolution images and fonts must be included when the PostScript file is saved.
    Media: CD-ROM or e-mailed
    E-mails must include name of advertiser, publication title, and month of insertion.
    Media must include the following:
    
    • Publication name and issue date
    • Advertiser, product, and agency name
    • Contact name and phone number
    • Color proofs are preferred
    • All digital data must conform to SWOP specifications (CMYK or grayscale, no RGB colors and no spot colors accepted unless noted on insertion order)
15. PAPER STOCK:
    Covers, 80 lb coated; Inside pages, 50 lb coated
16. TYPE OF BINDING:
    Perfect Bound
17. ADDRESSES:
    Contracts, insertion orders, materials:

    American Health & Drug Benefits 241 Forsgate Drive, Suite 205A Monroe Twp, NJ 08831 Attn: Advertising Coordinator Digital files and color proofs: American Health & Drug Benefits 241 Forsgate Drive, Suite 205A Monroe Twp, NJ 08831 Attn: Production Manager Inserts: Publishers Press 100 Frank E. Simon Ave Shepherdsville, KY 40165 Attn: Cassy Luckett All shipments must include packing slip noting count received, publication title, and month of insertion.

18. ENGAGE HEALTHCARE holds both the advertiser and its advertising agency responsible for paying all authorized advertising inserted in or attaches to Engage. All overdue payments will be re-invoiced directly to the advertiser, who will be held fully responsible for payment.
19. PAYMENT IS DUE WITHIN 30 DAYS of invoice date. In the event the account is placed in collection, customer agrees to pay the Publisher for all collection costs and/or attorney's fees incurred. Customer also agrees to pay finance charges on the unpaid balance of 1.5% per month.
20. AN AD MAY NOT BE CANCELLED after the ad space closing.
21. UNDER NO CIRCUMSTANCES shall the Publisher be liable for any indirect, special, or consequential damages of any advertiser. Under no circumstances shall the Publisher's direct or indirect liability to any advertiser or advertising agency exceed the invoiced cost of the advertisement.

Publisher/Sales Office

A-H
Bernie Weiss
Vice President, Business Development
World Congress
Phone: 781-939-2502
Mobile: 508-733-6892
Facsimile: 781-939-2549
Email: bernie.weiss@worldcongress.com

I-0
Ron Trznadel
Executive Vice President - Business Development
World Congress
Phone: 781-939-2432
Mobile: 617-314-5913
Fax: 781-939-2656
Email: ron.trznadel@worldcongress.com

P-Z
Patty Rose
Vice President of Business Development
World Congress
Phone: 978-470-2245 or 781-939-2571
Fax: 781-939-2655
Email: patty.rose@worldcongress.com