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Implement value-based health benefits and health promotion strategies to improve cost-effectiveness in an era of health reform
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The WHCC Employer Summit convenes over 150 senior level HR and Purchasing executives focused on improving benefit design, employee productivity, cost effectiveness and promoting health and wellness. Coalition executives and Employer Corporate Medical Directors, CEOs and CFOs, Purchasing executives are in attendance, as well as Vice Presidents and Directors of Human Resources and Benefits, Wellness and Health Promotion and Disease Management from the nation's largest employer organizations.
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Bruce Sherman,MD, FCCP, FACOEM
Director, Health and Productivity Initiatives, Employers Health Coalition of Ohio;
Consulting Corporate Medical Director, Whirlpool Corporation

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Monday, April 12, 2010
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1:35 pm - 2:25 pm
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| Building Strategic Plans in the Midst of Health Care Reform Roll-Out |
- Employer cost-containment strategies that drive efficiencies and quality in health care
- Strategies to align rewards and incentives into benefit design to influence decisions for improved health
- Proven value-based purchasing strategies and tools to define health plan deliverables and to modify benefit design and incentives
- End of life care as an employer reform strategy to decrease overall costs and to improve the patient/family experience
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J. Brent Pawlecki, MD
Corporate Medical Director
Pitney Bowes Inc.

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Dennis White
Senior Vice President, Value-Based Purchasing
National Business Coalition on Health

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2:30 pm - 3:20 pm
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| Consumer Engagement Innovations—Improving Business Performance Through Focus on Whole Health |
- Whole Health pilot project demonstrating a positive impact on productivity and health outcomes
- Analyzing the ROI of the Whole Health program from two measures of reduced claims and improved health metric
- The use of a technology platform to establish a framework for communication and to create an evolving incentive program
- Early results of social networking initiatives to improve health engagement and create engaging wellness portals
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10:20 am - 11:10 am
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11:15 am - 12:05 pm
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| Demonstrating the Value Proposition for Health—Health Conveyed per Dollar Spent
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- How Perdue has revolutionized primary care delivery through payment reform and on-site clinics in a real-world environment
- Discussion of the relative value of classes intervention – From immunization to arthroscopy to treatment of hypertension and diabetes
- Successful intervention results demonstrating a dramatic improvement in the control of high blood pressure, diabetes and other expensive diseases
- Dramatic data and evidence for a comprehensive health and wellness program including flat per member per year cost for 6 consecutive years
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Roger C. Merrill, MD
Chief Medical Officer Perdue Farms Inc.

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2:25 pm - 3:10 pm
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3:15 pm - 4:15 pm
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10:30 am - 11:10 am
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Hypertension: A Community Model to Address High Blood Pressure |
- Innovative approaches for community wide engagement for wellness, prevention and health promotion in Rochester, NY
- In-depth review of a community-wide program to build, implement and measure results from a program to address high blood pressure
- Engaging all community stakeholders from the inner city to the suburbs, from citizens to providers, from clergy to barbershops, pharmacies, the RHIO, public health and everyone in between
- Health system collaboration including $18M in state funding for a best-in-class RHIO and lean six sigma methodologies for ERs throughout Rochester
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Lawrence Becker
Strategic Partnerships and Alliances, Corporate Human Resources Xerox Corporation

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11:15 am - 11:55 am
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