As consumers increasingly migrate online to self-manage their health, more companies are realizing the importance of delivering rich, contextually relevant health information to help their customers make better decisions. Healthline Networks powers intelligent health search, advertising and content services to a growing network of publishers, advertisers, destination sites and health plans. Healthline's medical expertise and technical product portfolio is derived from a consumer healthcare taxonomy that was developed in conjunction with physicians and is maintained today by a team of medical informatics specialists. The taxonomy (or "classification")consists of a terminology database of over one million medical terms and consumer-friendly synonyms, as well as 250,000 medical concepts that include diseases, conditions, causes, symptoms, diagnoses, treatments and other medically relevant attributes. The taxonomy gives unparalleled structure and organization to health-related information by defining and specifying interrelationships and properties, and is why Healthline is the Internet Site Doctors Prescribe Most.® Read more: www.healthlinenetworks.net - Connect to Better Health

Insignia helps health organizations better understand consumer health behavior, and to then leverage these insights through the tailoring of information and support. The Patient Activation Measure anchors these efforts.

The Patient Activation Measure (PAM) assesses a unique and largely untapped dimension: an individual¹s competency for self-management. This competency is defined through the knowledge, skills and confidence essential to consumer health activation. With an activation score and related self-management insights at hand, segmentation and tailoring efforts can take on a higher degree of precision and effectiveness.

The company¹s product portfolio consists of the PAM, a survey administrative system, coaching guidance (Coaching for Activation) and consumer-focused resources that support self-care activation. To learn more, visit www.insigniahealth.com or write to info@insigniahealth.com.