Innovation in product strategy, development, design and management are key factors that must work together to maintain a successful health plan. As healthcare reform begins to take effect and Health Insurance Exchanges become a reality, plans need to adopt innovations that drive engagement, growth, and customer appeal to remain competitive in the healthcare market.

The World Congress is excited to bring back the Executive Forum on Product Innovation, Design, and Development for Health Plans. This event is designed to discuss the challenges and solutions that payers face with plan design and innovations in the changing healthcare market.

The Conference Goal

In this highly competitive industry, listening to the voice of the customer, ensuring speed to market, delivering a quality product or service, and providing a timely response to competition are all critical factors for strong performance and market growth. The goal of this event is to walk away with an understanding of:

• Product Innovation under Health Reform
• How to position your product on the HIE
• Developing products that drive consumer engagement
• Personalizing products to appeal to customers
• Leveraging new social media outlets to reach your consumer
• Utilizing Bio-monitoring devices for controlling health
• Segmenting your product to target the right consumer
• Learning new methods to innovate with limited resources
• Using mobile applications to improve wellness initiatives and encourage engagement

TESTIMONIALS

“Dynamic & Powerful Speakers with lots of Good Information” – Melissa Gottman, Welborn Health Plan

“My Expectations were Fulfilled by Out-of-the-Box Thinking and New Concepts!” – Greg Buchert, MD, CalOptima

“The Sessions were Thought Provoking” – Teresa Johnson, CDPHP