This is not the time to be hesitant with your marketing and branding initiatives; now more than ever it is essential to stand apart from your competition and bring your company to the next level of exemplary service and market penetration.

Connect with health care marketing and communication executives to discover how their best practices can become yours at the World Congress Leadership Summit on Branding and Mar/Com for Hospitals and Health Systems! As a health care marketing professional, you will discover ways to lead your organization through today's tough economy and to differentiate your organization from your competitors by learning how to increase your brand image, utilize web tools to improve the relationships with your clientele and to position your marketing initiatives to meet the needs of your target market. .

Why Should You Attend?

To learn new and innovative approaches, necessary for leading your organization to the next level of recognition within the marketplace.

• Evaluate your marketing and communication strategy to ensure your brand "delivers" the brand it preaches
• Discover ways to increase your return on investment from new media pursuits and from market research to gain market share
• Master best practices used by your peers to gain the attention of your target market to your brand and away from your competitors
• Attend interdisciplinary sessions, workshops and tracks catered to improving your day-to-day responsibilities and internal/external relationships
• Determine ways to further utilize your mar/com strategy to combat the competition, to be prepared for industry shifts and crisis’s and to promote your leadership within the industry

2010 Confirmed Speakers
Richard H. L. Corder, FACHE Senior Director, Service Improvement Massachusetts General Hospital | MGH/MGPO Practice Improvement	Amy Cueva Founder and Chief Experience Officer Mad*Pow	Sandra Danoff Vice President and Chief Communications Officer UPMC
Henry S. Ford Senior Vice President and General Manager FOX Sports Ohio	Cynthia Galbincea Executive Director of Marketing Communications Cleveland Clinic	Lisa Neal Gualtieri, PhD, ScM Adjunct Clinical Professor, Health Communication Program Tufts University School of Medicine
Joe Kubic Chief Executive Officer Adcom Communications	Rick Leach Senior Vice President and General Manager A.D.A.M. Health Solutions	Lin MacMaster Vice President of Marketing Group Health Cooperative
Zeev Neuwirth, MD Chief, Clinical Effectiveness and Innovation Harvard Vanguard Medical Associates	Daniel R. Rench, RN, MS, MBA Vice President e-Business Business Development Community Health Network	Lindsay R. Resnick Chief Marketing Officer Marketing Direct Inc.
Margaret Roberts, MA, FCIPD Senior Learning & Development Consultant Independent Health	James Ross Senior Vice President, Business Development Cleveland Browns	Gail L. Warden President Emeritus, Henry Ford Health System Member, Board of Directors, The Picker Institute
J. Mark Waxman, Esq. Chairman Picker Institute

For general questions and program inquiries contact:
Heather Buthmann
Conference Producer
World Congress 2nd Annual Leadership Summit on Branding and Mar/Com for Hospitals and Health Systems
Phone: 781-939-2570
Email: Heather.Buthmann@worldcongress.com 

To inquire about sponsorship and executive networking opportunities, contact:
Joseph W. Zuccerella 
Business Development Manager
The World Congress Leadership Summits 
Tel: 781-939-2565 
Email: joseph.zuccerella@worldcongress.com 

To inquire about marketing opportunities, contact:
Catherine Rymsha, MS
Marketing Manager
The World Congress Leadership Summits
Phone: 781-939-2587
Email: Catherine.Rymsha@worldcongress.com