Why Should You Attend?

• KNOWLEDGE: Executives will gain insight into the trends and innovations driving consumer choice, impacting business strategy, and yielding bottom line savings
• EMERGING TRENDS: New and emerging industry trends aimed at maximizing employee engagement, member retention and informed patient decision-making:
  • Reform Updates and Policy Implications
  • Product Design and Development Solutions
  • Marketing, Branding and Positioning Strategies
  • Behavior Modification Techniques
  • Reward and Incentive Programs
  • Worksite Health and Wellness Promotion
  • Health 2.0 Technology Innovations
  • Coverage and Affordable Access Points
• SOLUTIONS: Demonstrates the programs and products gaining traction in the market place and highlights successful business models for employers and health plans looking to reduce costs while improving overall health outcomes.

Recently Confirmed Speakers to Date
Lee Aase Manager, Syndication and Social Media Mayo Clinic	Elizabeth L. Bewley President and Chief Executive Officer, Pario Health Institute; former Vice President, Strategic Planning, Johnson & Johnson Health Care Systems Inc.
William R. Boyles, MA Editor and Publisher Consumer Driven Market Report	John M. Clymer Senior Advisor Alliance for the Healthiest Nation
K. Andrew Crighton, MD Chief Medical Officer, Prudential Financial; Chairman-Elect, Health Enhancement Research Organization (HERO)	Susan Dentzer Editor-in-Chief, Health Affairs; On-Air Health Policy Analyst, The NewsHour with Jim Lehrer on PBS
M. James (Jim) Dougherty Executive Director, Healthcare Practice J.D. Power and Associates	Raul Duarte Division Vice President, Compensation and Benefits Jack in the Box Inc
Bill Dukes Chief Innovation Officer Health & Wellness Institute	Bill Ferris Manager, Web Services Henry Ford Hospital
Donald R. Fischer, MD, MBA Senior Vice President of Health Affairs and Chief Medical Officer Highmark Blue Cross Blue Shield	Susannah Fox Associate Director Pew Internet & American Life Project
Paul Fronstin, PhD Senior Research Associate Employee Benefit Research Institute (EBRI)	Lois Gargotto Vice President, Market and Business Segment Operations Humana Inc.
John C. Goodman, PhD President and Chief Executive Officer National Center for Policy Analysis (NCPA)	Robert F. Graboyes, MSHA, PhD Senior Healthcare Advisor National Federation of Independent Business (NFIB)
Pamela Grove Director, Human Resources Operations and Benefits Land O'Lakes Inc.	Tine Hansen-Turton Executive Director Convenient Care Association
David Henderson Executive Vice President and Chief Marketing Officer MVP Health Care	Benjamin Heywood Co-Founder, President and Director PatientsLikeMe
Robert B. Holben, MBA, CCP Director, Global Total Rewards and International Human Resources Gulfstream Aerospace	R. John Kaegi Chief Strategy Officer Blue Cross and Blue Shield of Florida (BCBSF)
Christine Kowalczyk Vice President, Healthcare Convergys Corporation	Doug Layman Executive Vice President Gilsbar, Inc.
Jeff Lemieux Senior Vice President, Center for Policy and Research America's Health Insurance Plans (AHIP)	Dean Q. Lin, MBA, MHA, FACHE Chief Executive Officer, Careworks Convenient Healthcare; Vice President, Business Development, Geisinger Health System
Ingrid Lindberg Customer Experience Officer CIGNA	James R. Mault, MD, FACS Director, New Products and Business Development, Health Solutions Group Microsoft Corporation
Mark B. McClellan, MD, PhD Director, Engelberg Center for Health Care Reform, Brookings Institution; Former Administrator, Center for Medicare and Medicaid Services (CMS); Former Commissioner, Food and Drug Administration (FDA)	Alan Momeyer Vice President, Human Resources Loews Corporation
Cyndy Nayer President and Chief Executive Officer Center for Health Value Innovation	Diana Oreck Vice President Global Learning and Leadership Center, The Ritz-Carlton
Michael D. Parkinson, MD, MPH, FACPM President, American College of Preventive Medicine; Former Executive Vice President, Chief Health and Medical Officer, Lumenos	Ronald A. Paulus, MD, MBA Executive Vice President, Clinical Operations and Chief Innovation Officer Geisinger Health System
Ryan Pellet Vice President, Center for Applied Analytics Convergys Corporation	David Pizzi Director, Health Care Policy Blue Cross and Blue Shield of Florida
Nico Pronk, PhD, FACSM, FAWHP Health Science Officer, JourneyWell; Vice President, Health Management, HealthPartners	Robert Restivo Director, Benefit Strategy General Dynamics Corporation
Michael H. Samuelson Senior Vice President, Blue Cross Blue Shield of Rhode Island; President and Chief Executive Officer, The Health & Wellness Institute	Greg Scandlen Founder and Director, Consumers for Health Care Choices Senior Fellow, The Heartland Institute
Barbara W. Schaefer Senior Vice President, Human Resources and Corporate Secretary Union Pacific Corporation	Joshua Seidman, PhD President Center for Information Therapy
Wayne Sensor Chief Executive Officer Alegent Health	Anna-Lisa Silvestre Vice President, Online Services Kaiser Permanente
Neal S. Sofian Director, Behavioral Interventions Resolution Health	David Spalding Vice President, Medical Banking and Retail Services, Blue Cross and Blue Shield of Minnesota; President and Chief Executive Officer, MII/SelectAccount
Richard M. Stapleton Deputy Director, Web Content Division and National Web Content Manager Department of Health & Human Services (DHHS)	E. Neil Trautwein Vice President, Employee Benefits Policy Counsel, National Retail Federation (NRF); Former Assistant Vice President for Human Resources Policy, National Association of Manufacturers (NAM)
Grace-Marie Turner President The Galen Institute	Kevin Volpp, MD, PhD Staff Physician, Center for Health Equity Research and Promotion (CHERP), Philadelphia VA Medical Center; Associate Professor and Director, Center for Health Incentives, Leonard Davis Institute of Health Economics, University of Pennsylvania School of Medicine and the Wharton School
Paul von Ebers Interim Senior Vice President, Health Care Management, Blue Cross Blue Shield of Illinois; President, von Ebers & Associates; Former Executive Vice President and Chief Operating Officer, Excellus BlueCross BlueShield	Andrew Webber President and Chief Executive Officer National Business Coalition on Health