Presenting Sponsor

World Health Care Congress is pleased to present the Leadership Summit on Member Retention for Health Plans scheduled for March 18 - 19, 2009 in Orlando, FL. Designed for health plan senior executives, this Summit provides an exclusive insider's look into the underlying issues and successful strategies for retaining individual and small group plan members and building brand loyalty.

Supply chain disruption, the growing ranks of the uninsured, tighter marketing regulations, consumer-driven demand for choice and transparency, and expanding government involvement in healthcare… unprecedented challenges and opportunities abound for health plans seeking a strong competitive position in what Forrester Research calls a $115 billion retail market opportunity.

Health plans now face the same tough market realities as other retail businesses. Despite heavy investment in acquisition and service-related programs and tools, plan profitability is most often based on maintaining the persistency of individual and small group members. For many plans of all sizes, in both the under and over 65 markets, reducing member churn has become the #1 strategic and tactical priority.

This first-of-its-kind Summit tackles Member Retention specifically for health insurance plans, and defines strategic solutions for what it takes to increase persistency. Learn what it takes to be successful in your efforts to retain members.

	Explore the core issues underlying member retention – why and when plan members leave and what can be done – proactively and reactively -- to increase persistency
	Design and manage the member experience to extend persistency, reduce churn and increase the window of plan profitability
	Capitalize on proven retention technologies – a wide range of innovations from simple to sophisticated to optimize retention strategies, reduce servicing costs and keep the most profitable members loyal
	Integrate retention efforts with member acquisition and service programs for increased ROI
	Utilize and measure incentive programs, personal wellness and disease management and their impact on member retention
	Understand best practices in member retention from leading health plans – the challenges that were faced and solutions to overcome them
	Examine cross-industry applications of customer retention strategies – tactics employed by leading telecommunications and financial services companies
	Tailor a member retention strategy, designed specifically for an established health plan, with a high likelihood of internal acceptance and success in the marketplace

What It Takes to Build a Better Health Care System

Michael O. Leavitt former Secretary U.S. Department of Health and Human Services  View Biography

Re-Stabilizing Health Plan Performance: Approaches That Can Drive Down Cost To Re-Energize Enrollment

Brian Klepper, PhD Principal, Healthcare Performance, Inc. Founding Director, The Center for Practical Health Reform Fellow, The Aspen Institute  View Biography

Summit Chairperson
Jack LeFort Chairman and Chief Executive Officer ConnextionsHealth
Summit Faculty
Steven G. Auerbach President Connextions, Inc. former Executive Vice President, Member and Provider Operations UnitedHealth Group	Michael Baxley, MD, MS, MPH Chief Medical Officer and Senior Marketing Medical Executive CIGNA South Florida
John Cheng Vice President, Strategic Marketing Aetna, Inc.	Jenny Cordina Associate Principal McKinsey & Company
Joe Cothrel Chief Community Officer Lithium Technologies	Michael Dermer President and Chief Executive Officer IncentOne
Carlton Doty Vice President, Research Director Forrester Research	Alexandra Drane President and Co-Founder Eliza Corporation
Joanne Galimi Research Vice President, Industry Advisory Service (IAS) Gartner	Evelyn G. Goodfriend Vice President, FEHBP Line of Business Kaiser Foundation Health Plan, Inc.
Kevin Green Co-Founder and Managing Partner Triple Tree, LLC	Richard Hamer Principal Deft Research, LLC
Ed Keller Chief Executive Officer Keller Fay Group LLC	Tip Kim Co-Leader, Healthcare Services Practice L.E.K. Consulting
Gary Levine Vice President, Marketing and Business Development Mercy Health Plans (MHP)	Ingrid Lindberg Customer Experience Officer CIGNA
Corey McCarty Director, Strategic Marketing and Product Innovation Blue Cross Blue Shield of Rhode Island	Eileen Meehan Vice President and Chief Operating Officer, The Health & Wellness Institute former Senior Program Manager, Blue Cross Blue Shield of Rhode Island
Jeffrey D. Nelson Vice President, Marketing and Communications UPMC Health Plan	Steven C. Nelson Vice President, Consumerism and Retail Marketing Highmark
Rob Panepinto Managing Director, Client Practice Group ConnextionsHealth	Leslie Pecci Chief Operations Officer ConnextionsHealth
David Randall Executive Director The Consumer Driven Health Care Institute (CDHCI)	Thomas Rekart Executive Vice President and Chief Administrative Officer Bravo Health
Randy Ricker Director, Government Programs Optima Health	Jose Rodriguez Vice President, Medicare Sales and Marketing Operations Coventry Health Care
Nickolas E. Stam former Senior Vice President, Health Business Sector Head Blue Cross Blue Shield of Florida	Mark Teflian Co-Founder and Chief Executive Officer Aha!
Robert Travers former Director, Voice of the Customer-Customer Communications Prudential Financial	Denise Yunkun Director, Small Business Marketing Federal Express

For general questions and Leadership Summit inquiries, contact:
Mary Young
Senior Conference Manager
The World Health Care Congress Leadership Summit on Member Retention for Health Plans
Phone: 603-472-7494
Email: Mary.Young@worldcongress.com

To inquire about sponsorship and executive networking opportunities, contact:
Ron Trznadel
Executive Vice President, Business Development
The World Health Care Congress Leadership Summits
Phone: 781-939-2432
Email: Ron.Trznadel@worldcongress.com