The mission of this agenda is to push the value-based health care strategy forward, and to demonstrate how employers and health plans are evaluating and purchasing high value care, impacting engagement, and achieving ROI, through new and creative benefit design levers.

• Steerage Based on Metrics of Cost and Quality Outcomes
• Incentives for Higher Quality and Lower Cost Commodity Purchasing
  
• Health IT Innovation Feeding Outcomes and Engagement
  
• Behavior Change Strategies to Achieve Better Health Outcomes, Treatment Adherence and Lifestyle Change
  
• Drugs, Devices and Diagnostics – New and Creative Benefit Underwriting to Impact Costs and Outcomes
  
• Deciphering the ACO and the Impacts to Your Community
  
• Medical Travel and Centers of Excellence and the Opportunities for Improved Health and Lower Costs

New Plan Design Incentives to Affect Consumer Behavior and Outcomes
Kathryn Anya Kirvan, RN, MS Vice President, Innovation, Innovation Resource Group UnitedHealth Care	Marcia Bondi Director, New Product Implementation Highmark
William B. Bunn, MD, JD, MPH Vice President, Health, Safety, Security & Productivity Navistar Corporation	Jeff Kluever Risk Manager Journal Communications, Inc.
Cyndy Nayer, MA President, CEO and co-founder of the Center Center for Health Value Innovation
Integrating Outcomes-Based Wellness Incentives to Maximize Engagement
Theresa Monti Vice President, Benefits The Kroger Co.	Amy Phillips Director, Benefits Gallup
Legislation and Delivery System Transformation – Impacts to Costs and Quality
Leah Binder Chief Executive Officer The Leapfrog Group	H. Scott Sarran, MD, MM Vice President and Chief Medical Officer Blue Cross Blue Shield of Illinois
Tom Zumtobel President Culinary Health Fund
Value-Based Insurance Design in Health Reform Initiatives
A. Mark Fendrick, MD Professor, Internal Medicine and Health Management and Policy University of Michigan
Leverage a Mature Data Strategy to Impact Measurement and Integration
William L. Bruning, J.D., M.B.A. President & Chief Executive Officer Mid-America Coalition on Health Care
Evaluating Medical Travel and Domestic Centers of Excellence
David Boucher, MPH, FACHE President and Chief Operating Officer Companion Global Healthcare	Mary N. Hennings Director, Market Planning, Innovation and Implementation Blue Cross Blue Shield of Massachusetts
More 2011 Featured Speakers
Laura Carabello Editor-in-Chief Medical Travel Today	Ruth Coleman Chief Executive Officer Health Design Plus
Nancy Connaway Vice President of Administration TrueChoice USA	Tom Emerick President Emerick Consulting
Edward C. Fensholt, JD Senior Vice President Lockton Benefit Group	Elaine Gordon, MPH, CHES Program Director Live Healthier
Bernie C. Knobbe, CEBS, CCP Senior Director, Global Benefits Yahoo!	Cheryl Larson Vice President Midwest Business Group on Health
Darren M. McCue Executive Vice President of Strategy PayFlex	Kathleen Neben Director, Product Management TriZetto
Janice Rahm President HealthInsight	Keith Reissaus Vice President, Community & Workplace Initiative Goodwill Industries of Central Indiana, Inc.
Bruce Sherman, MD, FCCP, FACOEM Director, Health and Productivity Initiatives, Employers Health Coalition of Ohio; Consulting Corporate Medical Director, Whirlpool Corporation	Stuart Tousman, PhD Professor of Health Psychology Jefferson College of Health Sciences
F. Randy Vogenberg, RPh, PhD Executive Director Biologic Finance & Access Council Jefferson School of Population Health	Marcia Wright Director, Medical Outcomes Specialist Medical Affairs, "Where Science & Health Care Meet" Pfizer
John Young Vice President, Consumerism CIGNA HealthCare