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Health Plan Innovation in Consumer Connectivity and Social Media
Health care reform has dramatically changed the role of health plans in a new, and ever-changing health care ecosystem. Survival depends on your ability to reduce administrative costs and develop an effective, consumer centric product design and distribution strategy.
The WHIT v.7.0 Leadership Summit on Health Plan Innovation provides tactics and techniques to reach and engage the 21st century consumer and to reduce costs through engaging them in their own health and wellness.
- Multi-Channel, Multi Touch Approaches to Consumer Engagement
- Redesigning Business Strategy for the Post Reform Landscape – Consumer Focused Plan Design and Care Delivery
- The Role of Incentives in Driving Member Behavior – What Works and What Doesn’t
Who Should Attend?
Health plan chief innovation officers, chief marketing and sales officers, chief strategy officers, senior vice presidents and vice presidents of consumer marketing, web strategy, product innovation, product development
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Monday, November 7, 2011
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10:45 am -
11:30 am
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An Innovative Engagement Model – Changing Consume Behavior on a Cost Effective, Scalable Basis |
Current consumer engagement models insufficiently personalize content; readiness, efficacy, psycho demographic/attitudinal profile, media mix & preferences, meaning, and behavioral economic structures. Innovation will be based on the integration of multiple concepts; a rich mix of personalized messages, media, interventions and rewards are essential to effectively engage consumers around their health. This session introduces Premera’s innovative strategy and results, including:
- How to incorporate a mixture of behavior models, rich media, and consumer information to personalize programs and increase engagement
- Develop a program that both improves the consumer experience AND the health of consumers
- Evaluate results of the first implementation of this model applied to physical activity in a large individually insured population and how it will be applied to nutrition in the future
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Neal S. Sofian, MSPH
Director, Member Engagement
Premera Blue Cross
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11:30 am -
12:15 pm
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11:15 am -
12:00 pm
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CASE STUDY: BCBS Michigan’s Total Health Engagement Solution – Population Management to Improve Health Benefit Value
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- Driving health behaviors, better outcomes and lower costs
- Innovative product designs that reward health behaviors and outcomes with lower deductibles, premium and other rewards
- Market leading provider partnerships to improve care cost/quality and connect members with best providers
- Integrated social networking strategy maximizing engagement across the membership and driving the health of Michigan residents
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Cindy Bjorkquist
Director
Wellness, Care Management, and Health Promotion Program Development and Consulting
Blue Cross Blue Shield of Michigan
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| Additional Thought Leaders TBA |
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12:00 pm -
12:45 pm
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Multi-Channel, Multi Touch Approaches to Consumer Engagement |
Multiple touch points are necessary to successfully change behavior. Consider strategies for optimizing patient communications and adding new touch points to drive better outcomes.
- Consider strategies for optimizing patient communications and adding new touch points to drive better outcomes
- Evaluate strategies to effectively interact with consumers to truly impact health status
- Assess alternative communication tools
- Techniques to create experiences that support and inform
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Jamie P. Kelley
Senor Director, Product & Innovation
UnitedHealthcare
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Zachary J. Meyer
Vice President of Wellness and Prevention
Blue Cross Blue Shield of Minnesota;
President & CEO,
Invitation Health and Wellness, Inc.
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Michael Plumb
Director, Strategic Services - Healthcare
Kony Solutions;
Former Senior Director, Strategy and Capability Development, Consumer Health Solutions
Blue Cross Blue Shield of Florida
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