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The WHCC Inaugural Business of Exchanges Summit

The WHCC Inaugural Business of Exchanges Summit

 

The WHCC Inaugural Business of Exchanges Summit convenes executives from health plans, hospital systems, brokers, and government organizations to explore strategies for success in both private and public marketplaces. Hear leaders discuss how to engage new members, increase enrollment, improve customer satisfaction, and differentiate products and services.

 

Full Four Day Agenda

Sunday, March 22, 2015
1:00 pm -
2:00 pm

Workshop Registration

2:00 pm -
5:00 pm

Pre-Conference Executive Workshops

Workshop A: Cutting Costs in Employer-Sponsored Health Care

Workshop B: Preparing People and Organizations for the Challenge of Change: Seven Critical Success Factors

Workshop C: The Future of Interoperable Health IT: Direct, eHealth Exchange, and Beyond

Workshop D: Employee Engagement Strategies for HR Professionals

3:00 pm -
3:15 pm

Workshop Networking and Refreshment Break

5:30 pm -
7:30 pm

Congress Registration Opens

6:00 pm -
7:30 pm

Insider's Reception for All Attendees

Monday, March 23, 2015
7:00 am -
Registration Open
7:15 am -
8:00 am

NEW Peer-to-Peer Networking Breakfasts

Remove the stress from networking. In response to your feedback, we are pleased to announce Peer-to-Peer Networking Breakfasts. Something new for the 12th Annual WHCC, these allow you to connect with peers, share notes and best practices, and discuss emerging trends in a relaxed environment. Begin your day enjoying breakfast with your counterparts, engaging in stimulating conversations, and building lasting relationships.

While at the event, join one of the following groups on Monday and Tuesday morning for breakfast:

Peer Breakfast: All Things Data & Technology Peer Breakfast: All Things HR Peer Breakfast: All Things Policy
Peer Breakfast: All Things Clinical and Finance Peer Breakfast: All Things Accountable Care

8:00 am -
8:05 am

Congress Welcome

Susan Dentzer Susan Dentzer
Senior Policy Adviser
Robert Wood Johnson Foundation
8:05 am -
8:30 am

KEYNOTE: Adapting and Succeeding in a Time of Change.

Steve Forbes Steve Forbes
Chairman and Editor-in-Chief
Forbes Media
Moderator:
Susan Dentzer Susan Dentzer
Senior Policy Adviser
Robert Wood Johnson Foundation
8:30 am -
9:10 am

KEYNOTE: Stakeholder Response: Is it Time to Hedge Your Bets or Go All in with Bigger Ones in the Uncertain Landscape of Churn, Exchanges, and Expansion?

  • How does patient churn between plans and provider networks affect the marketplace and patient-provider relationships, and what are possible approaches to overcome problems posed by churn?
  • Evolution to a more sustainable Medicare payment system - Will Medicare Advantage replace traditional Medicare?
  • What possibilities do employers and plans see in defined contribution and private exchanges?
Steve Forbes Steve Forbes
Chairman and Editor-in-Chief
Forbes Media
Clint Hailey Clint Hailey
Senior Vice President, Chief Managed Care Officer
Tenet Healthcare Corporation
Pamela Morris Pamela Morris
President and Chief Executive Officer
CareSource

Moderator:

Gary Ahlquist Gary Ahlquist
Senior Vice President and Partner, Global Health Practice
Strategy&
9:10 am -
10:10 am

KEYNOTE: Technology's Role in Health Care Transformation: Where Will Investments Result in Higher Quality and Greater Affordability?

  • Hear how data is impacting traditional care methods
  • Explore money-saving innovations that add value
  • Apply science and big data to the bedside with genomic medicine
Victor Dzau Victor Dzau, MD
President
Institute of Medicine
John Niederhuber John Niederhuber, MD
Chief Executive Officer
Inova Translational Medicine Institute
Former Director
National Cancer Institute
Bryce Williams Bryce Williams
Chief Executive Officer and President
HealthMine
Moderator:
Robert M. Wachter Robert M. Wachter, MD
Professor and Associate Chair, Department of Medicine, UCSF; Author: The Digital Doctor: Hope, Hype and Harm at the Dawn of Medicine’s Computer Age
10:15 am -
11:00 am

Sponsored Concurrent Market Insights A-F

Market Insight A: Patients Take the Wheel: The Road Ahead

Market Insight B: Innovations in ePayment: The Evolving Face of the Virtual Card

Market Insight C: Your Communication Channels Are Broken: Here’s How To Fix Them

11:05 am -
12:05 pm

Performance in Year 2: Progress and the Road Ahead for Public Marketplaces

  • Hear from state exchanges about progress and performance in Year 2
  • Discuss how plans are positioning themselves to succeed on the exchanges: Learn about new exchange products and offerings
  • Understand what state exchanges are doing to create a receptive environment for new carriers to enter the market
Carrie Banahan Carrie Banahan
Executive Director
Office of the Kentucky Health Benefit Exchange
Amy Dobberteen Amy Dobberteen
Assistant Vice President, Government Contracts, Marketplace
Molina Healthcare
Mila Kofman
Executive Director
DC Health Benefit Exchange
Carolyn Quattrocki Carolyn Quattrocki
Executive Director
Maryland Health Benefit Exchange

Moderator:

Steve Davis Steve Davis
Managing Editor, Inside Health Insurance Exchanges and The AIS Report on Blue Cross and Blue Shield Plans
Atlantic Information Services, Inc.
12:05 pm -
1:15 pm

Luncheon in the Executive Networking Lounge

1:20 pm -
2:20 pm

Evaluate the Private Exchange Approach and Eliminate Resistance to Adoption

  • Determine how to successfully navigate exchanges
  • Examine challenges, experiences, and lessons learned during the initial stages of operation
  • Explore employee benefit design within a private exchange model
Emma Hoo Emma Hoo
Director
Pacific Business Group on Health
2:20 pm -
3:20 pm

Explore Approaches to Effectively Integrate Medicaid and HIX

  • Examine the growing role of Medicaid in the Health Insurance Marketplace
  • Tackle and minimize the effects of churn
Jennifer McGuigan Babcock Jennifer McGuigan Babcock
Vice President of Exchange Policy, Director of Strategic Operations
Association of Community Affiliated Plans (ACAP)
Susan Mosier Susan Mosier, MD
Medicaid Director, State of Kansas; Director, Division of Health Care Finance, Kansas Department of Health and Environment
Alice M. Weiss Alice M. Weiss
Program Director
National Academy for State Health Policy

Moderator:

Jeff M. Myers Jeff M. Myers
President and Chief Executive Officer
Medicaid Health Plans of America (MHPA)

Additional Thought Leaders TBA

3:20 pm -
4:00 pm

Refreshment Break in the Executive Networking Lounge

4:05 pm -
4:30 pm

Policy and Progress toward Patient-Centered Health Reforms

Speaker Photo Unavailable Andy Harris, MD, (R-MD)
Member, GOP Doctors Caucus
U.S. House of Representatives
Moderator:
Jayne O'Donnell Jayne O'Donnell
Healthcare Policy Reporter
USA TODAY
4:30 pm -
5:30 pm

KEYNOTE: Accountable Care – What Have We Learned on the Path to Payment Reform?

  • Strategic insights from health system, plan, and other leaders transitioning from FFS to value-based care
  • Why have some ACOs failed and others succeeded?
  • Where is industry experiencing measurable benefits?
  • How has the ACO model started disruptive processes for providers, payers, and hospital financing
Chet Burrell Chet Burrell
President and Chief Executive Officer
CareFirst BlueCross BlueShield
Joseph Gifford Joseph Gifford, MD
Chief Executive
Providence-Swedish Health Alliance
Chris Lloyd Chris Lloyd
Chief Executive Officer, Memorial Hermann Physician Network;
Chief Executive Officer, Memorial Hermann Accountable Care Organization
Moderator:
Judy Murphy, RN
Chief Nursing Officer and Director-Global Business Services
IBM Healthcare
5:30 pm -
6:00 pm

KEYNOTE: Employer View: The Business Community as a Catalyst to Health System Change

  • Perspective on how the business community can influence delivery reforms
  • Approaches to reduce cost by equipping employees to partner in health care decisions
  • Uptake and outcomes of financial incentive programs and cost transparency tools
Gary Loveman Gary Loveman
Chairman, Chief Executive Officer and President
Caesars Entertainment Corporation
Moderator:
Jayne O'Donnell Jayne O'Donnell
Healthcare Policy Reporter
USA TODAY
6:00 pm -
7:00 pm

Opening Night Reception in the Executive Networking Lounge

Sponsored By:

Tuesday, March 24, 2015
7:00 am -
6:30 pm

Registration Open

7:00 am -
8:00 am

NEW Peer-to-Peer Networking Breakfasts

Remove the stress from networking. In response to your feedback, we are pleased to announce Peer-to-Peer Networking Breakfasts. Something new for the 12th Annual WHCC, these allow you to connect with peers, share notes and best practices, and discuss emerging trends in a relaxed environment. Begin your day enjoying breakfast with your counterparts, engaging in stimulating conversations, and building lasting relationships.

While at the event, join one of the following groups on Monday and Tuesday morning for breakfast:

Peer Breakfast: All Things Data & Technology Peer Breakfast: All Things HR Peer Breakfast: All Things Policy
Peer Breakfast: All Things Clinical and Finance Peer Breakfast: All Things Accountable Care

8:00 am -
8:05 am

Congress Welcome

8:05 am -
8:10 am

Opening Remarks

Merrill Goozner Merrill Goozner
Editor
Modern Healthcare
8:10 am -
8:55 am

KEYNOTE: Point-Counter-Point: Economics and Opportunities of the ACA – What Changes are Necessary?

  • Economic determinants impacting provider, payer, employer, and supplier business strategies
  • How could the ACA Marketplaces be reformed and expanded?
  • The potential of market forces to affect pricing, overall cost, and innovation in health care
Panelists:
Bob Kocher Bob Kocher, MD
Partner
Venrock; Former Special Assistant to the President for Healthcare and Economic Policy
National Economic Council
Avik Roy
Senior Fellow
Manhattan Institute;
Opinion Editor, Forbes
Moderator:
Robert Pearl Robert Pearl, MD
Executive Director and Chief Executive Officer,
The Permanente Medical Group, Kaiser Permanente;
Contributor, Forbes
8:55 am -
9:55 am

KEYNOTE: Control Cost Drivers in a Shifting Reimbursement Environment

  • Discuss levers that payers, providers, and employers can pull to impact health care cost
  • Hear about Rosencare, an employer-led alternative to the ACA that is dramatically reducing cost while providing richer health benefits, and how it can apply to the broader U.S. health system
  • Gain insight into trends impacting the cost curve including provider consolidation, utilization, and specialty drug pricing
Pamela Cipriano Pamela Cipriano, RN
President
American Nurses Association
Brock Hardaway Brock Hardaway
Chief Executive Officer
Millennium Health
Robert Pearl Robert Pearl, MD
Executive Director and Chief Executive Officer,
The Permanente Medical Group, Kaiser Permanente;
Contributor, Forbes
Harris Rosen Harris Rosen
President and Chief Operating Officer
Rosen Hotels & Resorts
Moderator:
Joseph J. Fifer Joseph J. Fifer
President and Chief Executive Officer
Healthcare Financial Management Association (HFMA)
9:55 am -
10:40 am

Refreshment Break in the Executive Networking Lounge

10:45 am -
11:00 am

Sponsored Concurrent Market Insights A-F

Market Insight A: Bringing the Amazon Service Experience to Healthcare

Market Insight B: Demand-Driven Customer Engagement Strategies for Payers

Market Insight C: How Telehealth puts the Patient at the Center—Delivering Quality Care, Improving Access, and Reducing the Cost of Care for Everyone

Market Insight D: The Public Health Exchange Experience: A Closer Look at Pharmacy Benefit Use in the First Year

11:30 am -
12:30 pm

Innovative Outreach and Enrollment Strategies to Engage the Uninsured

  • Implement unique marketing initiatives to connect with minority and vulnerable populations
  • Explore member retention strategies to engage the previously enrolled and the newly enrolled
  • Identify the importance of navigators, brokers, and tax consultants to educate consumers and increase enrollment
  • Importance of consumer experience in enrolling and re-enrolling
Kristi Hughes Kristi Hughes
Vice President for Administration and Development
Empire Justice Center
Speaker Photo Unavailable Rebecca Jackson
Downstate Director of Community Outreach
New York State of Health
Michael Marchand Michael Marchand
Director, Communications
Washington Health Benefit Exchange

Moderator:

Jessica Barba Brown Jessica Barba Brown
National Director of Communications and Organizational Development
Enroll America
12:30 pm -
1:40 pm

Luncheon in the Executive Networking Lounge

1:45 pm -
2:45 pm

Private Exchange Market: Emergence and Trends

  • Current impacts on cost and choice
  • The next wave of exchanges: Five year outlook
  • Growth potential for self-insured vs. fully-insured exchange models
  • Exchanges as distribution partners for new delivery models
Joseph Berardo, Jr. Joseph Berardo, Jr.
Chief Executive Officer
MagnaCare
Kenneth L. Sperling Kenneth L. Sperling
National Exchanges Strategy Leader
AON Hewitt

Additional Thought Leaders TBA

Moderator:

Maria Ghazal Maria Ghazal
Vice President and Counsel
Business Roundtable
2:45 pm -
3:45 pm

Consumer Engagement and Decision Support on Private Exchanges

  • Discuss consumer engagement strategies in the private exchange environment
  • Explore approaches to help guide consumer decision-making including the implementation and evolution of decision support tools
  • Will private exchanges create a commoditized market which results in a loss of value to consumers and employers?
Julie Bunde Julie Bunde
Director of Product Management
HealthPartners
Marianne Fazen Marianne Fazen, PhD
Executive Director
Dallas-Fort Worth Business Group on Health
Nancy Vasta Nancy Vasta
Director, Proprietary Retail Exchange
CIGNA
Moderator:
Maria Ghazal Maria Ghazal
Vice President and Counsel
Business Roundtable
3:50 pm -
3:55 pm

Afternoon Remarks

Merrill Goozner Merrill Goozner
Editor
Modern Healthcare
3:55 pm -
4:40 pm

KEYNOTE: Aligning Patient Experience with Wellness: The Road to Better Health

  • The missing link in patient care – a focus on compassion
  • The move toward a “System for Health” with patient-centered wellness and education
Lloyd H. Dean Lloyd H. Dean
President and Chief Executive Officer
Dignity Health
Jonathan Woodson Jonathan Woodson, MD
Assistant Secretary of Defense for Health Affairs
Military Health System (MHS)
Moderator
Merrill Goozner Merrill Goozner
Editor
Modern Healthcare
4:40 pm -
5:40 pm

KEYNOTE: Collaboration and Partnerships Reshaping Health Care

  • Impacts of value-driven alliances and partnerships between payers, providers, employers, and suppliers
  • Provider consolidation and the future of these affiliations
  • The rise of the employed physician and how that changes health care delivery
  • Vertical integration of plans and health systems: How is that working?
Jo Anne Anderson Jo Anne Anderson
Executive Vice President, Teleperformance Healthcare Practice
Teleperformance
Richard L. Gundling Richard L. Gundling
Vice President Healthcare Financial Practices, Healthcare Financial Management Association (HFMA)
Catherine A. Jacobson Catherine A. Jacobson
President and Chief Executive Officer
Froedtert Health
Moderator:
Mary Grealy Mary Grealy
President
Healthcare Leadership Council
5:40 pm -
6:40 pm

Reception in the Executive Networking Lounge

Wednesday, March 25, 2015
7:30 am -
1:30 pm

Registration Open

7:30 am -
8:00 am

Networking Breakfast

8:25 am -
8:30 am

Opening Remarks

8:30 am -
9:05 am

State-Led Innovation: Implementing A Health Transformation Plan in New York

Howard A. Zucker Howard A. Zucker, MD
Acting Commissioner of Health
New York State
Moderator:
Jayne O'Donnell Jayne O'Donnell
Healthcare Policy Reporter
USA TODAY
9:05 am -
10:05 am

KEYNOTE: Communicate Effectively to the New Consumer

  • Consumer engagement in an era of high-deductibles, narrow networks, and transparency
  • Strategies to improve experience and influence choice throughout the consumer journey as purchaser, member, and patient
  • Leveraging technology and data to effectively engage members, improve health outcomes, and enhance the member experience
Peter Goldbach Peter Goldbach, MD
Chief Medical Officer
RediClinic and Health Dialog, wholly-owned subsidiaries of Rite Aid
Dalal Haldeman Dalal Haldeman, PhD, MBA
Senior Vice President, Marketing and Communications
Johns Hopkins Medicine
Mario Schlosser
CEO and Co-Founder
Oscar
Jeffrey E. Shapiro Jeffrey E. Shapiro
Vice President, Enterprise Benefits
Disney Worldwide Services, Inc.
Moderator:
Stan Nowak Stan Nowak

Chief Executive Officer and Co-Founder
Silverlink Communications

10:05 am -
11:05 am

KEYNOTE: Value and Potential of Virtualizing Medicine - How and Why Should We Make this Transition?

  • What does connected mean? Is it theory, tools, or the Consumer Electronics Market (CEM)?
  • Explore results of implementing patient engagement tools and the effectiveness of wearables
  • How does virtual medicine impact the provider-patient relationship? Where does responsibility begin and end?
  • Can the current system adapt or is it poised for a revolution?
Horace L. Blackman Horace L. Blackman
Vice President, Health & Life Sciences
Lockheed Martin
Joseph C. Kvedar Joseph C. Kvedar, MD
Vice President, Connected Health
Partners HealthCare
Andrew Watson, MD
Vice President of Clinical IT Transformation, International Division Medical Director-Telemedicine, Division of Colorectal Surgery, UPMC
Moderator:
Todd Hixon Todd Hixon, NAV.VC
Founder and Managing Partner
New Atlantic Ventures
11:10 am -
11:55 am

Sponsored Concurrent Market Insights A-C

Market Insight A: Meet the Demands of Consumerism: The New Importance of Payments

Market Insight B: Creating Harley Davidson Loyalty in a Chronic Care World – What Retail Brands Can Teach Health Care about Consumer Engagement

Market Insight C: Digital and Multi-Channel Outreach: Acquiring, Retaining, and Engaging Consumers in Health Care

12:00 pm

Luncheon Begins

12:20 pm -
12:30 pm

Afternoon Remarks

Ray Desrochers Ray Desrochers
Executive Vice President
HealthEdge
12:30 pm -
1:30 pm

Luncheon Keynote Address: The Future of U.S. Health Care: Where do We Go from Here?

The Honorable Newt Gingrich The Honorable Newt Gingrich
Former Speaker
U.S. House of Representatives
Contributor, CNN
Moderator:
Jayne O'Donnell Jayne O'Donnell
Healthcare Policy Reporter
USA TODAY
1:30 pm

Close of Congress