The 12th Annual World Health Care Congress

• Discover the challenges and opportunities for payers with the rise in health care consumerism
• Understand the importance of payer-provider collaboration to meet consumer financial demands
• Learn to apply technology and process best practices to enhance consumer engagement

The shift to payment for value in health care is creating new opportunities, and challenges, for health plans and providers. In a new world of PCMHs, ACOs, and private exchanges, tomorrow’s health care leaders should be working today to build brand “stickiness” by fostering loyalty and engagement.

• Out-of-industry examples, from airlines to electric companies, of loyalty programs that create lifelong customers
  • new digital and customer segmentation strategies
  • gamification and rewards programs
• How to create new consumer models customized to overcome the unique challenges of the hyper-competitive health care market

• Using data to find your best prospects and customers, wherever they are
• Leveraging digital media channels to build long term relationships with customers, patients, and members
• Using analytics to determine optimal outreach tactics for acquisition, retention, and wellness programs
• What's next? Wearable devices, quantified self, apple health, and other disruptive health care technologies
• Case studies - Optimizing data driven, multi-channel outreach to deliver ROI in health care