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Please join us for a unique opportunity to meet prestigious speakers that have authored books on central themes presented at the World Health Care Congress.
Monday April 23, 2007

12:00 pm -
12:30 pm
"Sick: The Untold Story of America's Health Care Crisis - and the People Who Pay the Price"
Author
Jonathan Cohn
Senior Editor
The New Republic
Overview
In this powerful work of original reportage, Jonathan Cohn travels across the United States to investigate why this uninsured crisis is happening and to see, first-hand, its impact on ordinary Americans. “Sick” weaves these stories with clear-eyed reporting from Washington and inside the medical industry to chronicle the decline of American's health care system - and lay bare the consequences any one of us could suffer if we don't replace it.
3:40 pm -
4:10 pm
"BeneFIT Design™: Seven Steps Value-Based Health Benefit Decisions"
Book to be released on Monday, April 23, 2007.
Foreword Co-Written by
Michael Critelli
Chairman and CEO
Pitney Bowes Inc.

 View Biography
Mark McClellan - Speaker Photo Mark McClellan, MD, PhD
Visiting Senior Fellow, AEI-Brookings Joint Center for Regulatory Studies
Former Administrator, CMS
Former Commissioner, FDA

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Co-Authors
David Hom - Speaker Photo David Hom
Chair and Special Advisor, Center for Health Value Innovation

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Jack Mahoney - Speaker Photo Jack Mahoney, MD
Corporate Medical Director
Pitney Bowes Inc.

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Following participation in a host of sessions, including Mr. Critelli's role as Chairman in the Employer CEO Summit and prior to his keynote session on Transformative IT, Mr. Critelli, Dr. Mahoney and Mr. Hom will sign copies of their newly released book "BeneFIT Design™: Seven Steps to Value-Based Health Benefit Decisions." Authors Jack Mahoney, MD and David Hom, of Pitney Bowes, provide the skills necessary for organizations to create a successful value-based health benefit program. The authors begin by discussing the concept of FIT Design™, an organizational litmus test for delivering value that is fact-based, integrated, and targeted to need. Next, the authors turn their attention to the application of the FIT Design concept. The book is a sequel to "Total Value • Total Return™: Seven Rules for Optimizing Employee Health Benefits for a Healthier and More Productive Workforce," in which the authors presented seven rules for developing a value-based health benefit strategy.
6:30 pm -
7:00 pm
"50+: Igniting a Revolution to Reinvent America"
Author
William D. Novelli
CEO
AARP

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Following his keynote on CMS' Vision on Quality Standards, Bill Novelli will sign copies of his book, which outlines how people 50+ can improve their health care and the system.

Overview
"50+: Igniting a Revolution to Reinvent America" outlines improvements that 50+ Americans can bring to their own lives, their families, and the nation by seizing opportunities, including transforming health care and taking better care of themselves and their families.
Tuesday, April 24, 2007
1:00 pm -
1:30 pm
"The Trust Prescription for Healthcare: Building Your Reputation with Consumers" and "The Trust Crisis in Healthcare: Causes, Consequences, and Cures"
Author/Editor
David A. Shore - Speaker Photo David A. Shore, PhD
Director, Forces of Change Program and Founding Director, Trust Initiative
Harvard School of Public Health

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Following his half-day Emerging Leaders Forum on Harvard's Forces of Change Model, Dr. Shore will sign copies of his related books on re-establishing trust in health care.

Overview
"The Trust Prescription for Healthcare" shows providers and organizations how to build their capacity for trust and trustworthiness and how to turn that capacity into a trusted reputation and brand.

Overview
"Trust Crisis in Healthcare" represents the first comprehensive survey of the causes and consequences of declining trust in healthcare, and more importantly, it provides suggestions for restoring that trust.
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