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Please join us for a unique opportunity to meet prestigious speakers that have authored books on central themes
presented at the World Health Care Congress.
Monday April 23, 2007
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12:00 pm - 12:30 pm
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| Author |
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Jonathan Cohn
Senior Editor The New Republic
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Overview
In this powerful work of original reportage, Jonathan Cohn
travels across the United States to investigate why this
uninsured crisis is happening and to see, first-hand, its
impact on ordinary Americans. “Sick” weaves these
stories with clear-eyed reporting from Washington and
inside the medical industry to chronicle the decline of
American's health care system - and lay bare the
consequences any one of us could suffer if we don't
replace it. |
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3:40 pm - 4:10 pm
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| Foreword Co-Written by |
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Michael Critelli
Chairman and CEO Pitney Bowes Inc.

View Biography
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Mark McClellan, MD, PhD
Visiting Senior Fellow, AEI-Brookings Joint Center for Regulatory Studies Former Administrator, CMS
Former Commissioner, FDA

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| Co-Authors |
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David Hom
Chair and Special Advisor, Center for Health Value Innovation

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Jack Mahoney, MD
Corporate Medical Director Pitney Bowes Inc.

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| Following participation in a host of sessions, including Mr.
Critelli's role as Chairman in the Employer CEO Summit
and prior to his keynote session on Transformative IT,
Mr. Critelli, Dr. Mahoney and Mr. Hom will sign copies of
their newly released book "BeneFIT Design™: Seven
Steps to Value-Based Health Benefit Decisions."
Authors Jack Mahoney, MD and David Hom, of Pitney
Bowes, provide the skills necessary for organizations to
create a successful value-based health benefit program.
The authors begin by discussing the concept of FIT
Design™, an organizational litmus test for delivering value
that is fact-based, integrated, and targeted to need. Next,
the authors turn their attention to the application of the FIT
Design concept. The book is a sequel to "Total Value •
Total Return™: Seven Rules for Optimizing Employee
Health Benefits for a Healthier and More Productive
Workforce," in which the authors presented seven rules for
developing a value-based health benefit strategy. |
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6:30 pm - 7:00 pm
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| Author |
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William D. Novelli
CEO AARP

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Following his keynote on CMS' Vision on Quality
Standards, Bill Novelli will sign copies of his book, which
outlines how people 50+ can improve their health care
and the system.
Overview
"50+: Igniting a Revolution to Reinvent America"
outlines improvements that 50+ Americans can bring to
their own lives, their families, and the nation by seizing
opportunities, including transforming health care and
taking better care of themselves and their families. |
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Tuesday, April 24, 2007
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1:00 pm - 1:30 pm
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| Author/Editor |
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David A. Shore, PhD
Director, Forces of Change Program and Founding Director, Trust Initiative Harvard School of Public Health

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Following his half-day Emerging Leaders Forum on
Harvard's Forces of Change Model, Dr. Shore will sign
copies of his related books on re-establishing trust in
health care.
Overview
"The Trust Prescription for Healthcare" shows
providers and organizations how to build their capacity
for trust and trustworthiness and how to turn that
capacity into a trusted reputation and brand.
Overview "Trust Crisis in Healthcare" represents the first
comprehensive survey of the causes and consequences
of declining trust in healthcare, and more importantly, it
provides suggestions for restoring that trust. |
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