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Thursday, December 9, 2010
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7:00 am -
8:00 am
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8:00 am -
11:00 am
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Most healthcare and public health organizations who are trying to
communication with healthcare consumers share these problems: “our
website hasn’t been touched in three years”; “we set up a Facebook
page but don’t know what to do with it”; and “what exactly is Twitter
and how do we use it?” With 61% of American adults looking online for
health information, healthcare organizations need a Web strategy and
healthcare professionals need to understand the latest technologies to
plan and execute health communication initiatives. There can be a risk in
not embracing the Web if other health organizations are and if healthcare
consumers expect it. Yet it is difficult to decide which of the rapidly evolving
Web technologies to select and how to use them to provide effective health
communication, especially as part of a coherent Web strategy.
Twitter, Facebook, and blogs are the best ways to reach many
healthcare consumers. In this workshop you will learn what they are,
why you should use them, and how to start using them.
Attend this workshop to:
- Develop and implement a Web strategy to drive your organization’s
online presence, specifically the processes for selecting, using,
managing, and evaluating the effectiveness of Web technologies
for health communication.
- Understand the resources necessary for effective use of your Web strategy.
- Review and analyze case studies from organizations to illustrate
initiatives with a discussion of what worked and recommended
improvements
- Hear insights on how healthcare consumers search and how to reach
them, health reporting, and graphic design for health Web sites.
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11:00 am -
12:00 pm
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12:00 pm -
12:15 pm
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12:15 pm -
1:00 pm
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- How to put together a successful integrated marketing campaign,
incorporating all stakeholders – patients, physicians and employees
- Identify the specific volume and measure of return on investment
- Learn how an effective campaign is the key to increased patient flow
and financial livelihood of your organization
- Hear firsthand examples of the implementation and results of UPMC
branding efforts
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1:00 pm -
1:45 pm
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- How to segment your audience based on their motivational needs
- What role does branding play?
- Deploy and integrate new and traditional media in your message campaign
- Effective steps to secure target messaging
- Highlight the benefits of message continuity in reaching your target market
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1:45 pm -
2:15 pm
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2:15 pm -
3:00 pm
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- Develop a unique “360” marketing plan integrating sports sponsorships,
advertising, web and mobile into one motivating platform
- Leverage partnerships (sports team, media partners) to showcase the
message and select the right resources to help execute the plan
- Hear steps for your organization to test and learn how to get the most
out of your programs and initiatives
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3:00 pm -
3:45 pm
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The use of non-voice data applications on cell phones (Smartphones) is
growing at a rapid and exponential rate. According to the July 2010 Internet
Pew Mobile access study “59% of adults now access the Internet wirelessly
using a laptop or cell phone.” Next to your health, your time is one of your
most precious commodities. Mobile connectivity gives us greater access
for personal communications, work life and entertainment. It is a natural
evolution that we will use Smartphones and the Internet to manager our
health issues. This presentation will be focused on:
- Address how healthcare is going where the providers and consumers
are - online
- Review mobile healthcare sites focused on transactions and service
- Hear Community Health’s platform and results for using medical
information sharing with the emergency department, EMTs, physician
office and hospitals via Smartphone
- Learn how to leverage multidisciplinary web skill development within
Business Development and IT
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3:45 pm -
4:45 pm
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| Technology and how people use it changes daily. You will need to learn
what you can do to stay abreast of innovations, which ones to embrace and
why, and how to innovate yourself to better reach your target healthcare
consumers. |
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4:45 pm -
5:00 pm
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5:30 pm -
6:30 pm
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