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Thursday, October 28, 2010
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7:15 am - 8:15 am
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8:15 am
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8:30 am - 10:00 am
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Many have tried but few enterprises have been successful at creating a sustainable culture of health. This session will provide:
- Models for success in manufacturing and other sectors
- Knowledge of key components needed to sustain a culture of health
- Perspectives on metrics useful to measure success
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| Moderator |
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Joel Bender, MD
Former Chief Medical Officer
General Motors

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| Speakers |
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William B. Bunn III, MD, JD, MPH
Vice President, Health, Safety, Security And Productivity Navistar, Inc

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Christy Goldberg
Senior Manager Global Health and Wellness
Kraft Foods

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Ron Loeppke, MD, MPH, FACOEM, FACPM
Vice- Chairman of the Board
U.S. Preventive Medicine, Inc.

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10:00 am - 10:30 am
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10:30 am - 11:15 pm
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The Cleveland Clinic is a world-class health care organization that continues to be recognized as being on the leading edge of wellness innovations. This session will discuss how Cleveland Clinic "connects the dots" to create its culture of wellness" with patients, employees, consumers and employers. Strategies and implementation timelines on how to breakdown barriers to wellness within an employment experience will be revealed and proven concepts for getting people engaged in and accountable for their health will be described. Points to be covered include:
- Why wellness (spend and revenue) is more supply chain than group health plan
- Why it is important to rethink and refocus your EAP Investment
- Why HRAs and Health Screenings are poor employer investments
- How to develop a corporate food strategy and statement
- Reducing Worksite and Personal Stress for Improved Productivity
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Scott E. McFarland, JD
President
Cleveland Clinic Wellness

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11:15 am - 12:00 pm
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Up to 30% of care delivered in the U.S. may be unnecessary, and the impact on health outcomes and medical spend is dramatic. Consumers play a critical role in overcoming this challenge. However, they often lack the support and resources they need to make an informed medical decision.
Treatment decision support programs play a critical role in your culture of health. These programs empower consumers with objective medical information that helps them partner with their provider to make better decisions, saving everyone health care dollars.
During this session, you will:
- Review a new study of national employer groups which demonstrates the savings generated from treatment decision support programs across multiple conditions
- Discover how key demographic attributes impact consumer engagement in treatment decision support programs
- Understand the role treatment decision support programs can play in generating health care value for employers and health plans
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Matt McDonough, JD
Senior Product Director, Health Care Decision Support
OptumHealth

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12:00 pm - 1:15 pm
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- Illustrate the depth that our "sick" economy relies on unhealthy food and beverage consumption to sustain and grow itself
- How a shift in behavior (i.e. reduced fat consumption, more exercise, reduced need for healthcare services) can affect the GDP and contribute to a massive recession
- How to grow a new ecosystem faster than the decline of the sick economy
- What can you do to contribute to the new ecosystem?
- Discuss Carewise Health's internal efforts to date
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Rishabh Mehrotra
President & Chief Executive Officer
Carewise Health, Inc.

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1:15 pm - 2:45 pm
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2:45 pm - 3:15 pm
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3:15 pm - 4:00 pm
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- Identifying the key components of a global culture of health initiative
- What strategies were implemented in executing a global culture of health
- What were some of the techniques utilized to measure a culture of health
- Hear the lessons learned by PepsiCo in building a global culture of health
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4:00 pm - 5:30 pm
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- Demonstrate how the broad range of employer health-related programs can be managed strategically to enhance business and academic objectives
- Explore the innovative ingredients for creating a culture of heath by maximizing an employer's internal health resources.
- Identify the key factors that allow for high levels of engagement in a wellness program, while also creating positive impact and health outcomes
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| Moderator |
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Michael H. Samuelson
Senior Vice President, Blue Cross Blue Shield of Rhode Island; President and Chief Executive Officer, The Health & Wellness Institute

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| Speakers |
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Devin C. Carty
Chief Experience Officer & Chief Learning Officer
Vanguard Health Systems

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Raymond J. Fabius, MD, CPE, FACPE
Chief Medical Officer
Thomson Reuters

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Rebecca K. Kelly, PhD, RD, CDE
Assistant Professor and Director of Health Promotion and Wellness
The University of Alabama

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Bruce Sherman, MD, FCCP, FACOEM
Director, Health and Productivity Initiatives, Employers Health Coalition of Ohio;
Consulting Corporate Medical Director, Whirlpool Corporation

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5:30 pm - 5:45 pm
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5:45 pm - 7:00 pm
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| Dr. Fabius will be selling and signing copies of his book Population Health: Creating a Culture of Wellness. |
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7:00 pm
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Friday, October 29, 2010
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7:30 am - 8:30 am
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8:30 am - 8:45 am
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8:45 am - 10:00 am
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It is unlikely that most companies with be successful going forward in this competitive world-wide environment with anything but healthy and high performing people. Since World War II companies have focused their health related benefit designs on paying for sickness and health behaviors and what it got them is an unsustainable increase in costs. They are now saying that we are tired of paying exclusively for sickness and behavior change but now we want to focus on healthy and high performing individuals and, in fact, we want these strategies included within the total cost to get to the total value of health.
This session will focus on transforming health from a health strategy to an economic strategy through a population health management approach. It will focus on the cost of doing-nothing; the business case (based upon over 175 research publications) for investing in population health management; and; and the five primary pillars to design a total transformational health management strategy. Points to be addressed in this session:
- Introduction and statement of the problem
- Four research studies that point out the three to six year natural flow of Americans in regard to their health risks and healthcare costs.
- Development of the business case related to the relationships of health risks and behaviors to the several costs to employers: medical, pharmacy, absence, short-term disability, long-term disability, worker’s compensation and presenteeism. These costs are derived from our 175 research publications in this area.
- Presentation of the solution that would drive the cost increases to zero trend lines
- Senior Leadership
- Operations Leadership
- Self Leadership
- Recognition of Positive Actions
- Quality Assurance
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Dee W. Edington, PhD
Director, Health Management Research Center, University of Michigan;
Author, "ZERO TRENDS: Health as a Serious Economic Strategy"

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10:00 am - 10:30 am
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| Dee W. Edington, PhD will be signing copies of his Book “Zero Trends” |
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10:30 am - 11:30 am
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11:30 am - 12:30 pm
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12:30 pm - 1:30 pm
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1:30 pm - 2:15 pm
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- Building awareness and buy-in around the business case for change
- Engaging employees and their families in a targeted way
- Rewarding employees for progress
- Implementing the tools and capabilities that support change
- Developing a robust suite of medical management programs to address population health
- Tracking results through an integrated data warehouse
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2:15 pm - 3:15 pm
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- Follow Procter & Gamble’s six-year journey toward engaging employees in value-based healthcare benefits
- Learn what did and did not work
- See how a vision became a brand
- Learn how wellness marketing works
- Hear some of our ideas for the future
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Sandra G. Morris, RN, MSN, CM
Senior Manager, U.S. Benefits Design The Procter & Gamble Company

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3:15 pm
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