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Monday, July 19, 2010
Effective Tactics to Maximize Enrollment, Retention and Profitability
8:30 am - 12:00 pm

With competition in the Medicare market at an all time high, it is more important than ever for plans to focus on steps they can take to maximize enrollment and member retention, increase brand awareness and differentiate to stay ahead of the competition. This workshop will provide key strategies plans can implement to increase enrollment while remaining compliant in an increasingly complex regulatory landscape.
Workshop Leaders:
Irving A. Albrecht, MBA, FLMI, FAHM, CFCI
Assistant Vice President, Direct and Medicare Advantage Marketing and New Market Development
BlueCross BlueShield of South Carolina
Robert R. Ditwiler
Chief Executive Officer
south shore venture enterprises

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