Bill Joy, Chief Scientist, Sun Microsystems
Bill Joy, the mastermind of Sun Microsystems gives his views on how the
Internet will change your business.
Q1: There are growing concerns that the Internet will create two-tier consumerism -
those with and without web access. Do you agree?
A1: I believe that Internet access will be universally available through small pocket
computers which combine the functions of a PDA, a cell phone and your credit card with new
digital capabilities, and that almost a billion people will have these devices, which will
be very cheap to manufacture, within 10 years. They should be given away by companies,
such as credit card companies, for advantaged use of the cards for credit from the
devices. The continuing progress of Moore's law making these devices so cheap should solve
this problem.
Q2: What can be done to ensure the benefits of Internet technology becomes universal?
A2: Invest more in education. Being literate, and, beyond that, having a decent basic
education will give you access to continuing education on the net.
Q3: How global do you think the Internet is today?
A3: Usage varies a lot by region, to very little in some struggling areas.
Q4: Which countries will see the greatest growth in web usage over the next five
years?
A4: Europe and the larger Asian economies, led by the countries that provide
inexpensive access, through things like unlimited local calls or essentially free wireless
internet access. Its an incredibly good investment for a country to make this happen
sooner, as it will lead to a much larger position in the internet economy, just like
Finland benefits from Nokia.
Q5: Which industries do you think will benefit the most from e-business?
Q5: Those where the existing distribution channels are inefficient and where better
information between businesses will reduce friction. Initially, in the consumer-business
world we see businesses like Amazon where the use of a large database which is hard to
"browse" in the physical world by wandering around the store gives less
friction, i.e. its easier to find things at Amazon than in a large bookstore. Businesses
who will benefit from finding and participating in new models like auctions of things that
they need and ENRON-like arbitrage will be some of the initial large beneficiaries of
business-business use of the web.
Q6: Many businesses use their web sites as electronic corporate brochures. What other
creative opportunities are available?
A6:
a) Use your site to sell to other businesses.
b) Use your site to buy from other businesses.
c) Use your site to do customer support.
d) Use your site to auction off your products.
e) Use your site to gather information from your customers.
f) Have a contest on line, letting your customers help make your business better
Q7: How do you see the development of the "next generation" Internet be
transferred to the existing network?
A7: New facilities in the internet will coexist for an indefinite period with the
existing net, as least as long coexistence has even marginal value.
Additional Thoughts from Bill Joy
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As John Doerr says: the Internet is truly transformational towards the "new
economy" and is STILL under-hyped. It will cause a reinvention of business and the
way in which we work and play as fundamental as electricity/telegraph/telephone/car
combined. It removes constraints on space and time so, for example, as a consumer of
continuing education I can take a course over the web from the best teachers, no matter
where they are. This de-institutionalization which comes from creating a more direct
relationship between producers and consumers will hopefully, eventually, act as a
de-bureaucratizing force affecting organizations of all sizes, including governments.
All organizations have to adapt to this new landscape: where everything can be close to
what it needs to be close to in space and time, and can "route around" middlemen
if they don't add any value, or create new ones when they do.
Questions provided by Tom Millward, Editor, Corporate Location Magazine
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