World Congress - Finance, Health Care, Legal/IP, Marketing and Pharma Conferences

National retail giant Wal-Mart is increasing consumer education and health insurance literacy through unique programs including a pilot phase care clinic. Senior director Alex Hurd shares how Wal-Mart is addressing new challenges in healthcare space.

Alex Hurd Senior Director, Product Development, Growth, and Payer Innovation, Health and Wellness Wal-Mart

Listen to this Interview » 12 min | 5.62 MB | Streaming MP3

Just like any other health plan adjusting to this new retail landscape in healthcare, Blue Cross and Blue Shield of South Carolina has had to address its share of challenges head on to help consumers become more health plan literate.

Stephanie DeFreese Director, Retail Strategy Blue Cross and Blue Shield of South Carolina

Listen to this Interview » 5 min 43 sec | 2.68 MB | Streaming MP3

The AARP is in the midst of a rebranding campaign. As Bill Walsh, a director at AARP describes it, it is both a blessing and a curse to be an organization so well known since its formation in the 1950's.

Bill Walsh Director, Strategy, Planning, and Executive Communications AARP

Listen to this Interview » 7 min 57 sec | 3.73 MB | Streaming MP3

According to Matt Penwell, simplicity is the key to engaging consumers and the team and Blue Cross Blue Shield strives every day to personalize messages so they're simple and relevant to the individuals receiving them.

Matthew Penwell Director, Digital Marketing and Strategy Blue Cross and Blue Shield of North Carolina

Listen to this Interview » 5 min 13 sec | 2.45 MB | Streaming MP3

According to web marketing specialist Stacy Byers, content still reigns when trying to engage consumers. Byers is the Director of Digital Strategy at Highmark which she admits was late in launching an active social media presence.

Stacy Byers Director, Digital Strategy Highmark

Listen to this Interview » 12 min 12 sec | 5.72 MB | Streaming MP3