Hospital Marketing Innovation Summit

Hospital Marketing Innovation Summit

In order to keep up with the ever-changing health care industry, consumers are becoming increasingly involved in choices about their care and changing the way they access health information. Consequently, hospitals and health systems are seeing a greater push for marketing efforts to reach and connect with these changing consumers. The Hospital Marketing Innovation Summit convenes professionals in hospital marketing to advance marketing efforts and discuss innovative strategies to reach consumers where they are accessing health information.

The Summit offers an opportunity to network with thought leaders in the industry while hearing case studies, panel discussions, and presentations focusing on understanding the new consumer and competition, creating an integrated marketing strategy, and discovering innovative approaches to hospital marketing.

Top Reasons to Attend:

• Learn how to build relationships with consumers over a lifetime to promote loyalty to the organization
• Explore marketing strategies that align with the new industry focus on evaluation of value
• Utilize feedback from non-health care industries and translate that into success in health care
• Balance marketing profitable service lines with promoting the mission of a healthy community
• Increase ROI of campaigns through use of social media and content marketing

Featured Speakers Include

Lee Aase Director, Mayo Clinic Center for Social Media Mayo Clinic	Vicki Amalfitano Vice President, Marketing and Planning Brigham and Women's Hospital	Jennifer Arvin Director, Marketing Barnes-Jewish Hospital
Jill Austin Assistant Vice Chancellor, Strategic Marketing, Chief Marketing Officer Vanderbilt University Medical Center	Edward B. Chambers Administrator, Bloomberg Children’s Center and Johns Hopkins Department of Pediatrics Johns Hopkins Medicine	Anthony Condia Vice President, Chief Marketing Officer UC Health, University of Cincinnati Medical Center
Peter Connolly Executive Vice President, Chief Marketing Officer, Saint Peter’s Healthcare System, Former President, Worldwide Marketing, Communications and Public Relations, Tommy Hilfiger USA	Gina Czark Head, Social Media New York Presbyterian Hospital	Colleen Fahey US Managing Director Sixième Son
Matt Gove Chief Marketing Officer Piedmont Healthcare	Rob Graham Director, Media Relations and National Strategy Boston Children's Hospital	Brian Gresh Senior Director, Interactive Marketing and Web University of Utah Health Care
Diane Grillo Vice President, Marketing and Communications Robert Wood Johnson University Hospital Hamilton	Dalal Haldeman, PhD, MBA Senior Vice President, Marketing and Communications Johns Hopkins Medicine	Matt Henry VP Healthcare Audience Partners
Tom Jensen Online and Traditional Marketing Director Mercy Health System	Michael E. Knecht, FACHE Vice President, Communications and Community Relations Robert Wood Johnson University Hospital	Scott Linabarger Senior Director, Multichannel Content Marketing Cleveland Clinic
Michael C. Maiale, MBA Vice President, Strategy and Market Development Robert Wood Johnson University Hospital Rahway	Rhonda Mann Chief Marketing Officer Beth Israel Deaconess Medical Center	Christopher Nelson Assistant Vice President, Public Affairs University of Utah Health Care
Carol Norris-Smith Vice President, Marketing and Public Affairs Princeton HealthCare System	Beverly Petry Chief Marketing Officer Rocky Mountain Hospital for Children	Dino Rhodes Assistant Vice President, Integrated and Digital Marketing Carolinas Healthcare System
Sean Rodriguez Director, Patient Experience Barnes-Jewish Hospital	Kathy P. Smith Vice President, Marketing and Communications The Johns Hopkins Hospital	Paul Szablowski Senior Vice President, Communications and Image Texas Health Resources