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1. Sixieme Son innovative approaches to developing audio identities for the health industry (September 12 2014 - Vimeo)

A potent audio brand strengthens brand recognition, conveys values, and reaches customers on an emotional level. This adds clarity in highly-regulated industries, where it can be difficult to make specific claims.

A custom-tailored audio brand transforms internal and external touchpoints into meaningful brand experiences. It creates unity among sales presentations, hot-line hold music, booths, events, CRM, videos, training material, TV and mobile.

Ultimately this "surround sound" creates a memorable bond with the brand.

Sixieme Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. Founded in 1995, it is the pioneer of audio branding and is currently Europe's leading agency in the business. To date, over 300 brands from all over the world have relied on the agency’s expertise and experience to design their audio identities.

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2. How Audio Branding Simplifies A Brand’s Communications (September 11 2014 - the future buzz)
One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand - providing an opportunity to create coherence and meaning in a distinctive way. more»
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