Case Study: How Gateway Health is influencing Medicaid health outcomes through member engagement

Complimentary Webinar

February 2, 2016 • 1:00 PM - 2:00 PM ET

Pittsburgh-based Gateway Health (“Gateway”) is a top-ranked managed care organization serving Medicaid and Medicare members. This webinar discusses how Gateway addressed three significant challenges through sophisticated member engagement:

1. How to better identify key populations for needed outreach;
2. How to effectively reach and engage its medically and economically fragile Medicaid populations; and,
3. How to directly improve its members’ health in a way that drives quality and financial improvements.

This webinar will discuss how to effectively impact the health and well-being of Medicaid members, a traditionally hard-to-reach and engage population. Gateway and Eliza will discuss how they have implemented tools, strategies and best practices that enable them to overcome the obstacles and meet the unique needs of their Medicaid membership. Tactics discussed in the webinar include:

• Implementing a comprehensive program that effectively aligns the needs and goals of the plan with those of its membership;
• Allocating resources more accurately to reduce inefficiencies and low-impact activities;
• Streamlining communication and messaging to deliver more relevant and timely information leading to increased gap closure and improved clinical outcomes; and
• Improving on past programs by employing sophisticated analytic strategies to enhance member engagement, loyalty, retention and satisfaction in 2016.

Attend this webinar to learn:

• How to better identify members for key clinical outreaches, to drive HEDIS improvements
• How to effectively outreach to engage Medicaid populations
• Strategic approaches for improving member retention and reducing churn
• Effective strategies for closing close gaps in care in Medicaid populations

• Engagement and member experience executives working within Medicaid managed care plans as well as Medicare Advantage plans that serve dual eligibles (D-SNP, C-SNP, MMP)
• Marketing, Member Engagement, Member Retention titles (e.g., Chief Marketing Officer, Director of Member Engagement)
• Healthcare professionals looking to increase member retention, redetermination, loyalty and ROI
• Clinical, quality and operational experts seeking to drive better financial and clinical health outcomes (VP of clinical quality, director of quality, director of care management, Chief Medical Officer)