World Health Care Congress Leadership Summit

Dr. Volpp to Give Keynote Address on the Industry's Hot Button Topic: Consumer Behavior - Applying Behavioral Economics to Understand and Influence Your Consumer

Kevin Volpp, MD, PhD, Staff Physician, Center for Health Equity Research and Promotion (CHERP), Philadelphia VA Medical Center; Associate Professor and Director, Center for Health Incentives, Leonard Davis Institute of Health Economics, University of Pennsylvania School of Medicine and the Wharton School, is pleased to announce his participation in what is slated to be THE must attend event for health plan and employer executives across the United States.

Dr. Volpp is the recipient of multiple awards and accolades; his research program focuses on the impact of financial and organizational incentives on health outcomes. Dr. Volpp brings this experience to a timely Keynote Address surrounding Consumer Behavior - Applying Behavioral Economics to Understand and Influence Your Consumer and is joined by Ronald A. Paulus, MD, MBA, Executive Vice President, Clinical Operations and Chief Innovation Officer, Geisinger Health System. This invaluable presentation provides ample time for Q&A and discussion at The World Health Care Congress 5th Annual Consumer Health Care Congress (September 30 - October 2, 2009; Alexandria, VA

The 2009 Congress serves as a platform for senior level executives charged with designing and delivering health benefits to today's health care consumer. By convening today's most progressive employers, payers, providers and academics to collaborate on short and long-term strategies for establishing a true consumer-driven health system, we define the next generation of products and services that influence consumer behavior, reverse cost trends, and drastically improve care quality. Register today to be a part of this landmark event.

Early Bird Discount Rates Extended!
Register by this Friday, August 7th
and SAVE $300 on the final registration fee!*
Hospital, Health Plan and Benefit Executives register for AS LOW AS $795

Mention PROMO CODE: HNR588 and PRIORITY CODE: HL09045-XXXX