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World Congress
  

Hospital Marketing Innovation Summit

Monday, September 8, 2014
7:30 am -
8:30 am

Workshop Registration and Morning Coffee

Pre-Summit Workshop

8:30 am -
11:45 am

Environmental Branding — Create a Patient-Centered Environment and Leverage Facility and Operational Changes in Marketing and Outreach

Interactions with physicians, nurses, office staff, and other health care employees are important to promote a positive patient experience, but they are only part of the equation when it comes to creating a patient-centered environment.

  • Understand the importance of creating a welcoming environment for patients in your hospital or physician office
  • Discuss where patients’ concerns lie in relation to the environment and the minor changes that can make a huge difference in patient experience
  • Discover ways to transform lobbies, patients rooms, and other key areas to provide a patient-oriented environment
  • Hear from a hospital about how they incorporated feedback from non-health care industries when building a new clinical location
  • Learn how a patient-centered environment can become part of marketing and communication messaging and differentiate the organization in the market
Jennifer Arvin
Director, Marketing
Barnes-Jewish Hospital
Sean Rodriguez
Director, Patient Experience
Barnes-Jewish Hospital
Kathy P. Smith
Vice President, Marketing and Communications
The Johns Hopkins Hospital
There is a 15-minute coffee and networking break from 10:00 am – 10:15 am
11:45 am -
1:00 pm

Lunch on Your Own; Main Summit Registration