The 2nd Annual World Healthcare Innovation and Technology Congress

Track 3 - Electronic Medical Records (Part II of II)

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Is Your Organization Ready for a Clinical Information System?
Setting up governance, process and communication channels across all business units that align individual needs with a global strategic plan can be challenging. In order to make wise choices as to when and what to implement, a strong commitment throughout the organization is needed including physician commitment and participation, a means to educate everyone in the organization, and a degree of flexibility on all sides. Based on real-life experiences, concepts presented include: Gaining commitment throughout the organization Establishment of an advisory council Communicating vision, goals, and setting realistic expectations Focusing on systems implementation as a continuous process Champions, owners and sponsorship Measurement to objectives Establishing the need for systems in the organization Strategy for change management Demonstrated community benefit - both clinical and economic
	Jeff Frieling Chief Information Officer West Tennessee Healthcare, Inc

Clinical Information System: Enterprise vs Best of Breed
The CIO's desire to simplify enterprise architecture and reduce the number of integrations to disparate departmental systems is very appealing but this desire is sometimes in conflict with the clinical goals of improved outcomes, improving quality of care and improving clinical workflow. Successful implementation of information systems in the clinical environment requires careful attention to both technical and clinical issues. This session will focus on the many challenges being faced by CIOs in the implementation of clinical information systems and the potential clinical impact of their decisions : outlining strategies for successfully engaging the clinical staff in the implementation process by supporting clinical workflow as well as discuss the pro's and con's of enterprise vs. best of breed solutions in solving workflow issues commonly encountered in the acute care environment.
	Joe Frassica, MD Chief Medical Officer, Holtz Children's Hospital Chief Medical Information Officer, Jackson Memorial Hospital Associate Chair, Department of Pediatrics University of Miami, Miller School of Medicine

Integrated Clinical Information Systems in Rural Environment

Billings Clinic is an integrated health care delivery system which provides services that supports its mission. One of the services Billings Clinic provides in support of the mission is cost-effective, advanced financial and clinical information systems to regional health care providers. In 2001, Billings Clinic embarked upon an initiative to further improve patient safety and clinical quality. Through this initiative the role that information technology contributes to overall patient care was quickly realized.

Billings Clinic used an accelerated approach by taking "best practice" content and applying these principles to a large complicated health care environment. By using best practice, Billings Clinic is able to implement clinical information systems to regional providers in a more cost-effective approach. Without the assistance from Billings Clinic, rural providers would not have the opportunity to implement this technology.
The implementation of a robust integrated clinical information system provides real time access to all information captured electronically and minimizes the number of interfaces required with foreign systems. Having all information in a common repository supports clinical practice by collating and displaying critical information to support clinical decision making.
Clinical information captured as a result of the implementation of CIS at Livingston HealthCare will reside in a common database with Billings Clinic and other regional sites. The advantages of an integrated system and database include the ability to create a longitudinal patient record that is available at all facilities.

Key points include:

Risks and Rewards
Key issues - Security, Interface Requirements, Workflow, Training, Device Strategy
Financial Strategy

Chris Stevens
VP & CIO
Billings Clinic

View Biography

Unique Challenges in EHR Adoption: Connecting the Solo Small And Median Physician Offices and Rural Hospitals
	Charles Parker Chief Technology Officer DOQ-IT Vice President Masspro View Biography

Additional speakers and topics currently being confirmed for this track. Please check back for continual updates

Track 5 - Navigating the Information Age: eHealth and the Consumer Driven Movement (Part II of II)

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Web Enabled Physician Visits: Payer-Provider Collaboration To Create Online Healing Relationships and Provide Consumer Choice
	Bill Poppy Senior Vice President in Finance Virginia Mason Medical Center View Biography
	Alan Smit Senior Vice President and Chief Information Officer Premera Blue Cross View Biography

Creation of an Integrated Total eHealth Management System that Empowers and Engages Members and their Healthcare Providers: Business Proposition, Functional Integration and Pilot Program Findings to Date.
Topics to be covered include: Goals and objectives of the ongoing project. Identifying potential Gaps in Clinical Care and wellness opportunities and the use of Clinical Care Summaries. Keeping our Member's, their Healthcare providers and our BlueCare Advisors all on the same page Personal Health Managers that give members the ability to collect and store their own health information and share Protected Health Information (PHI) with their physician and others as they choose Disease Management and Wellness Program integration including customized tools to make healthier lifestyle choices and manage select chronic diseases. Special features such as "Email a Health Expert" that lets members access a staff of trainers, dietician, Life Coach and nurses. The NM experience to date with the rollout Future vision
	Joseph Taylor Vice President, Enterprise Business Process Managed Healthcare Delivery Health Care Service Corporation View Biography
	Thomas A. MacLean, PhD Vice President, Health Care Management Blue Cross and Blue Shield New Mexico View Biography

GUI Design Characteristics Needed to Enhance Physician Use of Software and IT
GUI design failures contribute 95% of all IT application use failures for physician users. Specific factors not generally found in software created for use in healthcare can effectively reduce physician frustration with software and IT in general while concurrently driving up the overall quality of care patients receive. 10-13 specific design characteristics required to maximize physician utilization will be reviewed (based on research conducted at Univ. of Missouri) and an overview will be provided of a successful practice reporting system developed using the required design characteristics.
	Patricia Alafaireet, MHA Director of Applied Health Informatics Lindberg Center - University of Missouri View Biography

Discussion Groups:
Public Disclosure of Outcomes Data and Physician Ratings. What makes sense to post online? Do Consumer have enough information to power consumer driven healthcare? Inclusive Consumer Empowerment Strategies: Translating cultural competence, reaching the aging demographic and other inclusion approaches to an online environment.

Day Three Seminar Options:

Communicating the Value Proposition Associated with Digital Healthcare: Engaging and Communicating with Consumers, Advocates, and Other Stakeholders

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This seminar is currently being developed to address the evolving role of healthcare executives and informaticians as liaisons to media, consumer groups, advocacy groups, and other information exchanges.

Applying Media Insider Strategies for More Effective Communication: An Interactive Session Inside Pitches: Will A Media Producer Swing?
Want your organization's story on XM, Sirius, ABC, CNN, Fox, ESPN, NPR ...? Are you feeling lucky? Can you persuade Christopher Springmann, the Executive Producer of Life Love & Health, that your compelling story is ready for prime time? Then go for it by attending this seminar. Give Springmann your best shot, up close and personal, on stage. One "lucky winner" will have their pitch produced for national broadcast - guaranteed. Springmann will play samples of Life Love & Health daily shows, so you'll hear what works; and he'll read scary press releases, the rejects, that will make you squirm, cringe and cry. Maybe you wrote them! You'll also learn what you are doing right - and can do more effectively in your communications efforts - and how to fine tune your outreach to cut through the relentless clutter of email pitches that a show like Life Love & Health receives - HUNDREDS every day! What are "your stories? " Package them an appealing, emotionally engaging way, wrapped in compassion and empathy for the subject. "Making it real" by developing your organization's personal narrative and storytelling abilities. Why "Relationship Marketing" with the media is crucial to the long-term publicity objectives of your organization. How to determine realistic aspirations and expectations for communications strategies. Why 21st Century diverse American audience demographics drive the marketing engine.
	Christopher Springmann Executive Producer, LIFE LOVE & HEALTH Health Entertainment Media San Francisco CA, America's most listened to health+lifestyle program, heard daily on XM Radio, ABC; CNN; Air America, Fox, ESPN; NPR affiliates; and the Voice Of America View Biography

Other Topics currently in development include:
A Process For Genuine Engagement of Consumers and Advocacy Groups Clearly communicating the value proposition to stakeholders both long version and – elevator style Driving Technology Adoption through Consumer Education and Organizational Outreach Programs