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Tuesday May 6, 2008
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7:00 am -
8:00 am
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8:00 am -
8:40 am
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- Will the Internet truly change healthcare by improving information access and community?
- Can we make analogies with other industries that have changed dramatically in the online era?
- Web 2.0 has made a small, but interesting impact on healthcare
- Defining Connected Health: Applying communications and monitoring technologies to improve self care and connect providers and patients for optimally efficient, high quality care delivery
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Joseph C. Kvedar, MD
Founder and Director, Center for Connected Health, Partners HealthCare System, Inc.;
Past President, American Telemedicine Association
 View Biography
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8:45 am -
9:30 am
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- What the healthcare community needs to know when it comes to innovations in technology and the shrinking “digital divide”
- An update from Pew Internet & American Life Project – the surprising research data that suggests increasing acceptance and use of online tools
- A Case Study from Consumer Reports Best Buy Drugs – How consumers benefit from increased education and engagement in their own health
- Revolution Health’s platform for connectivity – Giving people the tools and information they need to actively manage their health
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9:30 am -
10:30 am
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- Connecting consumers online to influence behavior and encourage informed decision-making
- An update from consumer-to-consumer (C2C) support networks – The Health Care Blog, healthcarescoop.com, and the Patient-Centered HIT Initiative
- Discussing a tool box for consumer decision-making in multi-dimensional ways – balancing the science and art of delivery
- Identifying the implications of social networking and the potential impact on health information privacy
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10:30 am -
10:45 am
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10:45 am -
11:45 am
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- Healthline’s public portal site – addressing the components of the site and its features/benefits, including the shift towards personalization
- MayoClinic.com’s push beyond the brand and advancing the user experience with a transparent content strategy
- The impact of Google and consumer search behavior in the public portal space
- Creating a private platform for employers and insurers to empower employees and members in make better healthcare decisions
- Strategies for creating a cohesive, yet integrated user experience – providing trustworthy information when and where consumers need it
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Ann Mond Johnson
Senior Vice President, Health Services
WebMD
View Biography
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11:45 am -
1:00 pm
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- The consumerism trend in healthcare and the importance of leveraging the internet to enable self-directed interactive health management
- How OptumHealth's direct-to-consumer strategy, private portals and tools, incentive strategies and consumer engagement solutions can be combined to create a culture of health and wellness
- Driving behavior change with online programs - an obesity case study
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1:00 pm -
3:45 pm
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3:45 pm -
3:50 pm
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3:50 pm -
4:35 pm
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- Discussing the innovative, online tools that empower consumers to proactively manage their health, improve communication with their Providers and manage their health plan.
- Strategies to transform internet-based technologies into models that promote patient-centered care and better outcomes
- Evaluating PHR models that drive health literacy, patient engagement, and improved health outcomes
- Best practices for utilizing new media technologies to increase access and member retention
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4:35 pm -
5:35 pm
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- Envisioning a shared system for providers, payers and employers – a collective approach to leverage internet-based technologies in healthcare
- Responding to the future demands on the industry and preparing for the promise of Health 2.0
- The SmartSource Launch – Aetna’s next step towards personalized online medical information
- Update on HealthVault – assessing the implementation challenges and identifying the opportunity for continued growth
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5:35 pm -
5:45 pm
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5:45 pm -
6:45 pm
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