3rd Annual Summit on The Evolving Role of Medical Affairs and Thought Leader Engagement

Featured Faculty:

Steven Peskin, MD, MBA, FACP Senior Medical Director Clinical Innovations Horizon Healthcare Services Horizon Blue Cross Blue Shield New Jersey

Leon Rozen, MBBS Senior Medical Director Baxter International Inc.

Liia Vainchtein, PharmD, PhD Senior Director, Head, Global Scientific Strategy, Global Medical Affairs Takeda Pharmaceutical International, Inc.

Tightening restrictions and greater transparency as a result of health care reform and the Sunshine Act provide the opportunity for Medical Affairs organizations to play an increasingly pivotal role within the company.

The rapidly evolving environment creates many additional external stakeholders for medical affairs such as payers, integrated delivery networks, professional societies, and other large entities. Medical affairs organizations are enhancing their abilities to identify and access key opinion leaders (KOLs) in those entities as well as work in concert with their internal colleagues. Identifying useful quality metrics to assess the value of the medical affairs department and its activities, as well as communicating that value to key groups are critical components to advance the role that medical affairs teams can play in their organizations.

SUMMIT HIGHLIGHTS:

• Discuss strategies to bring engagement to the next level
• Develop a medical strategy that is aligned with business goals for sustained success
• Identify appropriate thought leaders to engage with to develop mutually strategic relationships
• Measure what matters for MSL metrics to determine internal and external value
• Balance communication demands for real world evidence with unsolicited requests for off-label information

PLUS:

• Hear invaluable insights directly from OIG and the U.S. Attorney's Office to ensure that medical affairs activities are executed in a compliant manner
• Benefit from targeted tracked programming focused on heightening strategies around Global Medical Affairs or Field Team Management

See who attended last year

Sponsorship and Executive Networking Opportunities Available

Contact David Capobianco:
david.capobianco@worldcongress.com or 781-939-2635