3rd Annual Summit on The Evolving Role of Medical Affairs and Thought Leader Engagement

The medical strategy must be coordinated with the overall business strategy to maximize overall success of the organization. When differentiating the medical from the commercial strategy, tools and templates must be created for strategic planning processes. Evaluate factors and functions necessary to create the groundwork for medical affairs activities:

• Agree upon a common dynamic strategy for the medical affairs organization
• Determine the type of support foundation needed to effectively run medical field teams
• Develop a roadmap to properly allocate resources and to heighten the team’s understanding of the strategic processes
• Identify medical affairs opportunities and appropriate tactics to fill the unmet medical need
• Align local, regional, and global plans to prioritize processes
• Leverage data and KOL therapeutic awareness for optimal success
• Maintain efficiencies to ensure structured record keeping, scientific training, compliance regulations, and advisory board development

As a result of federal policy changes, manufacturers recognize the need to expand the role of medical affairs departments. Conducting relevant activities and communicating a product’s value to key stakeholders is critical to the success of any brand. In this interactive workshop, discuss emerging methods being used to identify and engage KOLs and organizations to champion research that creates new data to better support the value proposition of products and differentiate them in the market.

• Leverage internal resources and capacities to streamline processes for maximized capabilities
• Leverage relationships with pharmacoeconomic and HEOR teams to get internal buy in and informed strategies for successful evidence-driven output
• Seek research with a focus on patient and/or clinician perspectives, i.e., patient-reported outcomes, clinician outcome assessment, etc.
• Evaluate the role of collaboration with non-profit foundations and advocacy groups
• Keep up to date on current health policy and related government events