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The World Congress Annual Leadership Summit on Medicare Marketing and Enrollment Strategies

Rooms are filling up! Please book your rooms by Monday to secure the special rate.


In a time when the healthcare landscape continues to shift, The 2013 Leadership Summit on Medicare Marketing and Enrollment Strategies will provide marketers with turnkey solutions and actionable tools to increase revenue and promote growth. Through dynamic panel discussions and ample networking opportunities, you will gain key strategies for boosting enrollment, increasing membership, retaining existing members, and expanding on current products and benefits.

Attend this one-of-a-kind leading industry event and gain the knowledge to:

  • Interact with leading industry experts throughout a one-of-a-kind three day tri-located event
  • Learn from today's industry leading Medicare marketing organization thought leaders and participate in audience Q&A
  • Network with stakeholders from both regional and national health plans- sales, innovation, marketing, compliance, and business development departments
  • Attend workshops on data analytics, wellness program development, and communication strategy
  • Share best practices and exchange successful stories during roundtable discussions
  • Participate in group discussions, and thought provoking key take-a-ways to better understand today's 65+ marketplace

We invite you to elevate your Medicare Marketing strategy for 2013 and beyond!  By attending this special event, you will gain insights related to:

  • Successfully navigating the impact of health care reform and policy changes
  • Updates on marketing approval regulations and quality measures
  • Strategies for boosting enrollment and retaining existing beneficiaries
  • Using social media and new online tools to engage the Medicare marketplace
  • Establishing member loyalty through excellent customer service and brand identification

2013 Confirmed Speakers Include:


Irving A. Albrecht
Assistant Vice President, Direct Response & Medicare Advantage Mkt., & New Market Development
Blue Cross Blue Shield, South Carolina
 
Doug Armstrong
Senior Director of Medicare Products
AARP Services
 
Photo Not Available David Carmouche, MD
Senior Vice President, Chief Medical Officer
BCBS Louisiana
 
Robert R. Ditwiler
CEO
South Shore Venture Enterprises
 
Michael Goerz
Account Director
Hacker Group
 
Molly Goins-Cox
Head of Individual Consumer Experience
Aetna, Inc.
 
Jody Gross
Director of Government Programs
HEALTH New England
 
Leonard Kirschner Leonard Kirschner
President
AARP Arizona
 
Bryan Kramer
President and Chief Educational Officer,
PureMatter
 
Bill Lan
Head of Industry for Health Insurance
Google
 
Photo Not Available Ruth Liu
Director, Health Reform and Exchange Strategy
Blue Shield of California
 
Susan K. Menendez
Director of Strategic Provider Relationships
Blue Cross and Blue Shield of North Carolina
 
Martha Murphy
Vice President Sales
Harvard Pilgrim Health Care
 
Mohan Nair Mohan Nair
Chief Innovation Officer
The Regence Group
 
Photo Not Available Tom Reid
HackerGroup
 
Julie M. Rhodovi Julie M. Rhodovi , MBA, CWCA, FACCWS
Director of Managed Care
Gordian Medical, Inc. dba American Medical Technologies
 
Peter Rodes
Vice President, Strategy and Consulting
KBM Group
 
Andrew Russo
Vice President
HealthPlanCRM
 
Jon Wolske
Culture Evangelist
Zappos Insights
 
Jeff Yaniga
Vice President
DRX
 

Call for Papers: Submit Abstract for Presentations

The World Congress Annual Leadership Summit on Medicare Marketing and Enrollment Strategies is accepting abstract submissions for 2013! Click here for details.


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