Hospital Marketing and Communications Summit – West

COMPLIMENTARY WHITE PAPER:
Hear the Brand: A Hospital Marketer's Field Guide to the Surprising World of Sound

Speaker Interviews

	David R. Perry Chief Marketing Officer University of Utah Health Sciences
Chief Marketing Officer David R. Perry discusses the organization-wide drive to transparency that has proven to be “good for patients, good for doctors, and great for marketing.
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	Paul Matsen Chief Marketing and Communications Officer Cleveland Clinic
With the abundance of online resources available, what channel reaches consumers most successfully? According to Paul Matsen, Chief Marketing and Communications Officer, organizations must be prepared to produce multi channel campaigns that reach their consumers at different stages of their health journey.
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	Paul Szablowski Senior Vice President, Brand Experience Texas Health Resources
Brand experience expert Paul Szablowski talks about the new programs that Texas Health Resources has in place to reach an "empowered consumer", and why there's urgency in finding out what works and fast.
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The Hospital Marketing and Communications Summit convenes hospital marketing and communications executives to discuss proven strategies for engaging consumers, advancing physician relations, and extending market reach through collaborations with other health care organizations. Network with thought leaders and peers to discover ways to enhance patient experience and generate new patient volume through strategic partnerships and innovative uses of digital media, content marketing, and consumer education. Discuss best strategies for implementing data-driven marketing initiatives and quantifying the success of marketing outreach.

Top Reasons to Attend:

Advance digital strategy and quantify the benefits of digital engagement
Discuss effective brand repositioning in a consolidating health care ecosystem
Explore non-traditional partnerships to generate new patient volume and promote the brand
Adapt the organization’s communications infrastructure to respond to a competitive marketplace and health care reform
Leverage consumer data and produce innovative products to enhance user experience
Develop targeted, engaging content and incorporate brand journalism to impact consumer behavior

Hear what past Hospital Marketing Summit attendees have said!

"The quality of speakers at the Hospital Marketing Innovation Summit was stunning! The best of the best, 100% focused on using the latest in consumer marketing to reach the new health care consumer!"
Stephen Zubrod, Vice President of Marketing, Chief Marketing Officer, Methodist Health System

"The Hospital Marketing Summit is a great opportunity to hear best practices from the hospital systems in the country leading the transformation of hospital and health care marketing. The meeting is small enough to make meaningful connections with colleagues, but large enough to draw some of the top thought leaders in the industry. Whether your system is just getting started in its efforts or you’re looking to refine your strategy, the Summit has something for you.
Christopher Nelson, Assistant Vice President for Public Affairs, University of Utah Health Care

Co-located with:

Educational Underwriters

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