Live Chat Software
February 18, 2021 • 1:00 PM - 2:00 PM ET
Health plans have known for years just how important having an engaged member can be. Members who are engaged with their plans are typically better stewards of their own health, driving improved clinical outcomes and decreased total cost of care. Engaged members are also typically more satisfied with their plans, translating to better retention and increased quality scores. Over the past year, the pandemic has underscored the value of an engaged member. It’s opened up new opportunities for engagement and satisfaction, while simultaneously raising the bar as to what types, channels, and personalization of communication members expect from their plans. This panel of health plan executives share innovations, and areas of focus for their organizations in these areas, with discussion around how they are managing resources and scaling these initiatives to have the most impact.
- Explore how plans are engaging members to gain insights and develop better health supports around the social determinants influencing their health
- Learn about ways plans are bolstering and scaling efforts around their chronic condition management programs
- Examine other population health management initiatives designed to identify and engage various population subsets, such as rising-risk populations
- Discuss new channels and experience efforts to improve customer service and member satisfaction
Webinar Speakers
Susan Beaton
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Susan Beaton
Vice President, Health Plan Strategy Wellframe |
Susan is an innovative and collaborative healthcare industry executive with a passion for engaging consumers outside the four walls of health care. She offers over 20 years of experience as a clinical nurse leader and health plan executive, coming to Wellframe from Blue Cross Blue Shield Nebraska where she was VP of Care Management, Provider Services, and Risk. Susan’s direct experience in the clinical and payer arena helps teams reimagine the way they can support their members while yielding incredible value.
Speaking at these upcoming events:
- Health Plan Strategies to Maximize Efforts to Engage Members during the Pandemic
February 18, 2021 • 1:00 PM - 2:00 PM ET | Live Webinar
Kim Lauersdorf
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Kim Lauersdorf
Vice President, Marketing EmblemHealth |
If marketing could be in someone's blood, it's in Kim’s. She developed her first direct mail campaign at the age of seven—yes, seven—when she targeted Major League Baseball's hottest stars seeking their autographs. Since then, she’s used her strategic skills to build successful brands, award-winning campaigns, and to grow companies. Today, Kim leads marketing for EmblemHealth, one of the largest non-profit health insurers in the United States. EmblemHealth’s family of companies includes AdvantageCare Physicians, a multi-specialty medical practice with more than 40 locations in New York, and EmblemHealth Neighborhood Care, community retail centers that address the social determinants of health. Kim’s natural curiosity has led her from one challenge to the next—whether it was building brands for companies like Visa, TD Ameritrade, Walgreens, John Deere, Kimberly-Clark, and Time Warner Cable, or building a health care advertising agency from the ground up. No matter the challenge, Kim is driven to connect people to meaningful experiences that better their lives. When not taking on the complex landscape of health care, she can be found hiking with her twin bloodhound mixes or taking on a real challenge: golf.
Speaking at these upcoming events:
- Health Plan Strategies to Maximize Efforts to Engage Members during the Pandemic
February 18, 2021 • 1:00 PM - 2:00 PM ET | Live Webinar
Wellframe
Wellframe strategically partners with health plans nationwide to reimagine the relationship between plans and members. Our Digital Health Management solutions for care management, advocacy, and navigation enable a level of care and support that empowers people and organizations to achieve their best. By combining innovative, AI-enabled solutions, strategic partnerships, and passionate conviction, Wellframe creates a measurable impact on lives, at scale.