Demonstrate quantifiable value and bring internal stakeholders on board through a strong governance model. Tighter budgets make executive buy-in for social media programs a challenge.  Join our experienced presenter as we discuss top advice for developing a governance strategy that fosters realtime responses in social media and increases resource allocation to social media campaigns.  This session will focus on best practices for getting executive buy-in for your social media programs.

The Following Key Talking Points and Insights will be Shared in this Webinar:

• Best practices for developing a governance program that enables faster decision making and clearly defines success for your social media campaigns
• An overview of strategies for demonstrating value through quantifiable metrics to drive executive buy-in
• Relevant market case study of the UCB governance model
• A focus on the upfront efforts to scale initiatives at later stages in social media programs

Who Will Attend:

Directors, Senior Directors, Vice Presidents, Executive Vice Presidents and Heads of the following areas:

• Social Media
• Marketing
• Brand Management