"As the MSL strategy matures and establishes its rightful place, the metrics are becoming increasingly focused on a hybrid between qualitative and quantitative to capture the unique nature of their multi-faceted role within the larger team”
– Ashok Bhaseen Vice-President, Marketing and Sales Pediapharm Inc.
Hear more from Mr. Bhaseen on the evolving role of MSL metrics in this interactive webinar on enhancing the “performance factors in MSL deployment” through aligning individual incentives with overall strategy.
This webcast will focus on:
- Determining various qualitative and quantitative metrics that demonstrate value
- Choosing metrics that align MSL incentives with strategic imperatives
- Leveraging the right metrics mix to benchmark key aspects of the MSL role
- Understanding how metrics effect incentives and overall strategy
Who Should Attend:
- Medical Affairs
- Field Medical Affairs
- Scientific Affairs
- Medical Directors
- KOL Relationship Managers
- Medical Science Liaisons
- Research and Development
- Medical Directors
- Medical Education
- General Managers of Affiliates
- Division Heads
- Directors and Vice Presidents of Divisions
|
|||
|
