Reducing Churn: Strategies to Improve Member Retention and Loyalty for Medicaid MCOs and QHPs

Complimentary Webinar

March 29, 2016 • 1:00 PM - 2:00PM ET

Member attrition not only threatens the utilization and revenue goals of health plans, it also has a significant impact on clinical quality outcomes, member experience, continuity of care, and member health.

This webinar will discuss challenges communicating with low income populations and how health plans have leveraged Eliza’s multi-channel solutions to efficiently and effectively:

• overcome engagement obstacles;
• influence member loyalty;
• improve retention; and
• ensure that members feel supported and engaged in their healthcare.

This webinar will discuss how to effectively build brand loyalty, reduce member attrition due to administrative issues, and improve retention of Medicaid and QHP members. Neighborhood Health Plan and Eliza will discuss how they have implemented tools, strategies, and best practices that enable them to overcome engagement obstacles and meet the unique needs of their membership. Tactics discussed in the webinar include:

• Implementing a comprehensive member retention program that effectively aligns the needs and goals of the plan with those of its membership;
• Streamlining communication and messaging to deliver more relevant and timely information leading to increased member satisfaction, improved retention, and cost savings; and
• Improving on past programs by employing sophisticated analytic strategies to enhance member engagement and reduce churn.

Attend this webinar to learn:

• How to effectively outreach and engage traditionally hard-to-reach populations
• Strategic approaches for improving member retention and reducing Medicaid churn while building brand recognition and loyalty
• Retention engagement results and outcomes of Eliza health plan clients

Who Should Attend?

• Engagement, member experience, and marketing executives working within Medicaid managed care organizations, Medicare Advantage plans that serve dual-eligibles (D-SNP, MMP), and Qualified Health Plans
• Health plan professionals looking to influence Medicaid redetermination rates and increase member retention, loyalty, and ROI
• Clinical, quality, finance and operational experts seeking to drive better financial and clinical health outcomes