How Health Plans Are Using CRM to Obtain, Engage, and Retain Medicaid and Medicare Members

Don is an experienced Medicare and Medicaid CRM software designer and architect. Don is also a published author with experience deploying software solutions for health plans to help them acquire, engage and retain members. Don oversees Colibrium’s product development and design.

Don is also a subject matter expert in areas of health risk assessment and actuarial rating calculation automation. He has designed and implemented numerous configurable rating and pricing models for our clients. His background in mathematics and systems engineering gives him unique insight into the rationalization and simplification of the rating and risk models that are automated in our solutions.

Prior to his employment at Colibrium, Don has held technical management positions with Connecture, Primen, and Taknosys Software Corporation.

As Senior Vice President of Sales and Retention, Mr. Smith is responsible for member sales and retention activities for all of Affinity’s product lines (Medicaid, Child Health Plus, Medicare and the Health Insurance Exchange). Prior to joining Affinity, Mr. Smith held senior executive-level sales and marketing positions at Emblem, HIP, Ceridian Benefits Services and the Prudential organization. He comes with considerable experience in new product launches, building distribution channels, enterprise branding and developing strategic partnerships, among other things. Mr. Smith holds a BA degree from Princeton University in History, with a Certificate in American Studies. He has also completed a program in Strategic Negotiations through Harvard Business School's Executive Education Program. In addition, DeWitt has been an active member of the Association of Health Insurance Plans (AHIP), serving in several leadership council roles.