Designing for the Consumer by the Consumer: How to Involve Your Members to Create the Best User Experience

Complimentary Webinar

Designing for the Consumer by the Consumer: How to Involve Your Members to Create the Best User Experience

March 10, 2015 • 2:00 PM - 3:15 PM ET

There is a lot of discussion around consumerism in health care, but there is often a lack of knowledge on how to talk to consumers. We’ve done numerous polls where we asked health plans if they involve members in their research before rolling out tools and on average, more than 50% of them say no.

Couple that with a well acknowledged fact that usage and engagement is one of the biggest challenges that health plans (and health care in general) face, and the need to involve the consumer becomes more important than ever before.

So, how does health care evolve towards real consumerism and meeting the needs of the consumer? In this webinar, you will learn how to involve your members in your design process, how to build your teams to best maximize member input, and tools and techniques to help get you going (including usability, persona development, and user journeys). You will see practical applications of how HealthSparq is involving real health plan members in the design process from discovery research that drive requirements, to usability that drives improvement and member satisfaction.

Attend this webinar to learn:

• How to integrate user research to design great customer experiences
• How Research and Design go hand-in-glove
• Tools and techniques to get you started