Thought Leadership

Anderson Direct & Digital is a full-service direct & digital marketing agency with 31 years of marketing experience. We offer strategy, creative development, data intelligence, media planning and in-house production services. With 24 years of Medicare marketing experience, we understand what drives successful Medicare programs and have worked with brands such as Anthem, Cigna, Aetna, Cambia, and BCBS of Arizona.

Carrot MarketView™ delivers actionable business insights to health systems and health plans – who your customers are, what they want, and how best to engage them. Our platform drives customer engagement and profitable revenue growth for payers and providers, improving your decision making, market share, and growth – and the health of the communities you serve.

Connecture is a leading web-based consumer shopping, enrollment and retention platform for health insurance distribution. Connecture offers a personalized health insurance shopping experience that recommends the best fit insurance plan based on an individual’s preferences, health status, preferred providers, medications and expected out-of-pocket costs.

DMW Direct, a direct marketing agency, has actively participated in the evolving world of Medicare products since its inception in 1984. DMW has a rich historical perspective that starts with marketing Medicare Supplements in the 1980s to helping launch the first Medicare Risk products in the 1990s. It has continued to assist health insurance companies nationwide launch and grow their Medicare Advantage and Medicare Supplement businesses.

Using direct response advertising in all media, DMW Direct strategizes and builds marketing programs designed to sell, support, and retain Medicare plan members, producers, and providers.

We believe good health should be easy to access and manage.

That means creating a seamless experience—from providing a comfortable environment to answering questions in person to building a comprehensive network of caregivers online. We’re always looking for new ways to connect people to the right tools and resources they need, however and whenever they need it.

We strive to make every part of the health continuum work harder for people.

We develop partnerships that foster creative thinking and advance science and technology to positively impact health. We build and invest in care delivery models that cut costs and maintain quality care. We’re always pushing to improve and optimize the health system for better outcomes–today and tomorrow.

Read about GuideWell Health and Crucial Care

We’re at the forefront

The enterprise is at the forefront of the evolution of health care, forging ahead by innovating, collaborating and advocating for better health care. We help people make sense of this new world by forming an integrated ecosystem of products and services and ensuring they get the best experience. We’re relentlessly building and refining to drive higher efficiency and exceptional care. Innovation is core to our DNA, permeates all facets of the business and drives our company to lead the transformation in health care.

HealthSparq empowers people to make smarter health care choices by providing the cost and quality information they need to truly compare health providers and services. By enabling people to see the total costs of care (pre- and post-procedure included) for more than 400 medical treatments based on their individual health plan, comparison shop for procedures and providers, review quality ratings, and learn about alternative care options, HealthSparq is helping people navigate the health care system and shop for health care as they never have before.

Since our founding in 2008, from our home in Portland, Oregon, HealthSparq has grown to serve 70 health plans and their 72 million members nationwide. Interested in joining a health care revolution? Contact us at www.healthsparq.com or tweet us @HealthSparq

• Health Care Pricing is Like the Wild West
• Blue Research - Creating Savvy Health Care Consumers Takes more than Offering Online Tools

Insightin Health is a data driven decision engine to improve member acquisition, retention, and engagement through personalization. The AI driven patented platform utilizes machine learning algorithm to automate data flow for all sources and creates a personalized journey for the members- from prospecting to onboarding, and care-plans to renewals. The outcome for our clients are improved membership, minimized churn, and increased measure adherence. Overtime the data aggregator creates a predictive approach and helps lowering the cost of care.

Insight driven member engagement

Big data analytics

KERN Health is an insurance marketing agency with a specialty focus on Medicare member acquisition of the Baby Boomer Generation. Backed by a proven foundation of experience in healthcare and multiple competitive acquisition industries, KERN provides exceptional value to health insurance marketers. As a member of the Omnicom Group Network, we are also able to offer healthcare insurers a powerful partnership that includes unique access to hundreds of the world’s top agencies.

Quattro Heath (a division of Quattro, LLC) provides Marketing Solutions to help payers and providers stay ahead of the ever-evolving healthcare market. With each regulatory change or audience shift, Q Health invests in research and development to provide turnkey solutions for companies that want to stay ahead of the curve.

As a full service marketing and advertising agency, we reach, acquire and retain members that are uniquely engaged with the brand – providing the highest level of customer satisfaction to generate exceptional Star Ratings results.

Who is Serum Agency?
Serum is the cure for common CRM. With 15 years of experience in healthcare marketing, the creative minds at HackerAgency have formed Serum, a new agency specializing in the highly complex and competitive world of healthcare marketing. Serum draws on more than its own extensive experience and creativity for standout work. We also benefit from HackerAgency's 30 years of work across all industries. We make big data actionable data. We turn insights into impulses. We evoke the emotions that drive action. Give the life-blood of your brand the marketing kick to be a stronger asset to your business. For more information, please visit www.serumagency.com

SourceLink creates results-driven direct marketing solutions for healthcare providers. We combine strengths in member acquisition and retention, predictive data modeling & analytics, strategy and creative services and production using traditional and digital channels. These data-driven solutions drive consumers to respond at higher rates, while significantly lowering acquisition costs. Increase relevancy, in turn, improves retention and loyalty through crafting personally impactful experiences. Advertising Age has ranked SourceLink as a Top 20 CRM/ Direct Marketing agency for 8 consecutive years. For more information, visit www.sourcelink.com.

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Wunderman Health (www.wunderman.com) is a global healthcare marketing agency that integrates data, creative and technology to amplify brand awareness, drive acquisition, and strengthen customer relationships. Clients across healthcare sectors include pharmaceutical and biotechnology, insurance and provider systems, and medical device and technology. Committed to improving health outcomes, Wunderman Health delivers communications that engage and empower both consumers and professionals by connecting them to moments that truly matter. Wunderman is part of WPP (NASDAQ: WPPGY).

• Inertia Report