Story telling is used as a tool to effectively engage, relate, and communicate with customers. A person’s ability to make appropriate health decisions relies on their capacity to understand basic health information and services. Therefore, we must aid individuals in navigating our products and platforms, accessing health care services, managing health conditions effectively, navigating the health system, and adopting healthy behaviors that can improve quality of life. As part of this workshop, you will gain insight on how to leverage design thinking to design effective communication strategies.

• Apply the empathy design principle to effectively utilize story telling and engage patients
• Create relatable content to improve digital communication
• Leverage health literacy to improve customer loyalty

In this workshop, you will learn about all the trade tasks necessary to launch any new product as well as strategies your organization should consider post-launch.

• Pre FDA Approval: Foundation for new product planning commercialization success
• Understand how Compendia, selecting a 3PL, getting state licenses, are all critical parts of your planning process to achieve success in the market at launch
• Understand why every new product launch should have an EHR strategy months in advance of the product launching
• Understand how developing a proper distribution strategy and pricing strategy can affect launch success
• Post FDA Approval: Basis for a new product launch to achieve commercial success post-launch
• Learn how managing your Trade in the most efficient and effective way can alleviate issues
• Learn how ePrescribing can affect your sales at the time of launch
• Business case and value assessments
• Learn by example