Medicare Marketing & Enrollment Strategies 2015

Discover the best strategies to train and manage staff members in a retail environment, including in-store staff, event staff, telesales, and support services.

• Identify successful strategies to screen and hire employees for different types of events
• Learn superior training techniques to educate retail employees, and ensure the best consumer experience throughout all retail consumer touch points
• Discuss the introduction of telesales as a method of acquisition
• Examine the challenges surrounding re-enrollment and open enrollment staffing
• Differentiate training between in-store, telesales, and event staff
• Protect brand image by properly managing retail employees, and learning when to terminate relationships

Successful consumer-facing industries with complex products have simplified offerings and aligned options to consumer life stages. Learn the best strategies and tactics to restructure insurance products in a simple and consumer-oriented way.

• Discuss the trends driving the evolution of consumer-friendly insurance products
• Take an in-depth look at examples from other industries that structure products around age, demographics, and life status
• Outline the strategies plans have taken to simplify the names, descriptions, and language of products
• Examine innovative product offerings and ancillary additions that add revenue and value to products including alternative medicine programs, wellness products, dental, and more

To truly engage patients, improve enrollment, and increase brand awareness, payers must work together with communities, providers, and technology. In this workshop, discuss the successes that can be realized through community involvement and share insights as to how to make collaborative efforts work for your organization.

• Segment your market to create closer messages and relationships to specific regions
• Learn how community affairs programs within specific regions can positively impact your brand
• Evaluate the impact engagement campaigns have had on enrollment and retention
• Share examples of how community partnerships have helped improve health literacy using face-to-face meetings, servicing, and retail classes
• Learn how technology can help provide better engagement and access to care across the community