Health reform has changed a lot for plans and hospitals. Many health insurers have considered partnering with health systems or other providers to increase revenue, retention, engagement, and clinical outcomes. In this shared Keynote Address, examine innovative business models that align hospital and health plan staffs to engage the patient and move the needle on health and chronic disease management.

• Learn why it's important to be reaching out to patients outside of the hospital, and what methods are successful in engaging patients to both utilize preventative services and better manage chronic diseases
• Discuss how the integration of Accountable Care Organizations (ACOs) or Integrated Delivery Systems (IDSs) can help increase engagement, wellness, and retention while lowering the cost of care
• Understand how a provider-plan partnership impacts an organization’s brand, business strategy, member base, and communication tactics

Take a deep-dive into innovative and creative loyalty and prevention programs that build, foster and sustain relationships with patients while helping them adopt healthier behaviors. Learn how these human-centered programs also work to improve brand image and reputation — two vital aspects of health plan strategy following the initial challenges with reform and the 2013 exchange enrollment.

• Learn how to impact consumer health by incentivizing preventative health measures
• Discuss creative loyalty programs that improve convenience, access to care, scheduling, or payment simplicity for health care consumers
• Understand how these programs impact readmissions, retention, satisfaction, net promoter scores, and financial return

Evaluate the impact that transparency, availability, and exchanges are having on health plan member retention and services. Discuss which differentiators, such as value-added services, are now essential for success.

• Discuss the impact the multi-carrier exchanges are having on pricing, branding, and product design
• Increase touch points and key interactions with consumers to better understand their needs, build a dynamic profile, and improve relationships
• Recognize how network size, service excellence, and added benefits can differentiate a plan from the competition, and impact the bottom line
• Examine the increased emergence of Integrated Delivery Systems and how consolidation is affecting the market for health plans and consumers

In order to retain members, their needs must be at the center of your business strategy. Hear multiple plan perspectives regarding the use of consumer focus groups and research.

• Hold consumer focus groups to learn what customers really want, are having problems with, and want to see from your organization
• Compare the different types of consumer research and focus groups — Measure the validly of secondary research verses the costs of primary research
• Share research transparently throughout all levels of the organization to improve culture and understanding, and net promoter scores

Discover ways to utilize big data to streamline member experience programs and improve the bottom line.

• Integrate system-wide data streams that allow data to be converged and analyzed into a central report
• Discover how to use consumer data to predict and identify members at risk for cancelling policies, and the motivations that inspire behavioral change
• Create tiered member retention programs that base outreach efforts, channels, and messages off of risk levels and incentives