Promoting patient experience is the right thing to do, but smart business necessitates a focus on patient loyalty. Patients do not navigate their experiences in a vacuum, but interact with many parts of a system. The future of engagement is in its use of value-based care as a vehicle for enhancing patient experience.
- Execute mergers and partnerships by streamlining communication and protocols at the individual site level
- Structure feedback from inpatient stays to keep your patient in your health system or practice
- Design ‘people experiences’ to more fully impact patient and employee experience by engaging every party involved in patient touch points, from experience and engagement to safety and quality
- Connect quality metrics in payment models to patient engagement to identify opportunities for increased reimbursement
- Design coordination of care to improve outcomes and benefit from the principles of value-based reimbursement and ACO strategy
Whole health is driven by a myriad of factors, many beyond an individual’s control. Tailor experience programs at any stage of operation to help members achieve and maintain optimal health in light of social determinants and health disparities. Customize programs to utilize predictive analytics and individualized member data for better population health and glean a better understanding of behavior in your markets by utilizing data to develop actionable interventions that motivate sustainable behavior change.
- Discover techniques to identify and use influencers to personalize experience programs for increased traction
- Explore strategies to inform, remind, and persuade members to drive sustainable behavior changes
- Leverage exclusive plan capabilities and product offerings to positively impact population health
Plus! Hear insights from our Consumer Experience panel sponsored by HealthSparq
Senior Director, Quality, Hospital Oversight and Equitable Care, National Health Plan and Hospital Quality
Kaiser Permanente
Vice President of Marketing, Public Plans
Corporate Business Diversity Officer
Tufts Health Plan
Relatable, authentic stories resonate with patients and providers alike and are more likely to create emotional appeals with a lasting impression. Captivate customers with consistent, genuine stories that communicate brand value and promote strategic partnerships that hold value to your market.
- Create emotional connections with patients through marketing, branded content, and communications
- Master new skills to create personal messaging with mass audience appeal
- Harness triggers to connect with patients at the right time and place, on the right platform, with the right content messaging
Try it! Practice storyboarding narratives to include clear, compelling calls to action to exercise innovative storytelling tactics and emotional approaches to use in your next campaign

