The 7th Annual Health Plan Innovation Through Consumerism

Learn how plans are integrating private exchanges into their long-term product distribution strategy.

• Gain an understanding of high level market trends around the exchanges for 2015
  • Private, popular products, employer preferences
• Discuss strategies for plans to differentiate themselves on private exchanges
• Hear how plans are building their own exchanges

With an eye towards the consumer experience, hear how plans create consumer-centered strategy using internal collaboration, consumer-focused touch point teams, and journey mapping.

• Learn more about the consumer journey before, during, and after the enrollment process
• Create internal and cross-functional teams to improve experience and promote a service culture
• Implement experience improvements to address outstanding functionality, educational, and interpersonal touch point issues identified by teams
• Examine how experience from other industries such as consumer package goods and publishing can influence consumer-focused strategies

To be a successful B2C company, a plan must have a product that consumers understand. Learn how to create customer-centric products to complete the B2C transformation.

• Learn how to produce products more accessible to consumers
• Examine consumer purchase decisions outside the industry
• Simplify communications and product descriptions to educate consumers and help them recognize how policies will impact their lives
• Offer ancillary and supplementary products that feed consumer demand and convenience

Utilize social media and creative content marketing strategies to attract and acquire the much-desired Millennial population to ensure a diverse risk pool.

• Evaluate Millennial purchase decisions and assess the likelihood of enrollment
• Learn how utilizing storytelling, informative content, and humor can disrupt digital clutter and differentiate a plan in the Millennial market
• Outline successful strategies to convert social discussions and communities into increased traffic and sales
• Assess the branding benefits of marketing to Millennials

Explore ways to break through the mobile and digital clutter during open enrollment to educate and enroll consumers, as well as the benefits after enrollment closes, such as activating member behavior change.

• Enhance segmenting capabilities to improve target messaging
• Create marketing and outreach campaigns via enhanced mobile and digital avenues during open enrollment
• Utilize data to improve acquisition initiatives via print, SMS messaging, application notifications, and other digital outreach channels
• Offer advanced value services via mobile devices including appointment scheduling, account servicing, payment capacity, remote monitoring, and personalized content

Capitalize on the consumer craze of using wearable fitness and health devices by integrating them into your marketing, engagement, and retention strategies.

• Learn how one plan is integrating iPhone capabilities and wearables into operational strategy
• Partner with employers, retail branches, agents, and commercial markets to offer wearables for the individual market
• Discover how these devices can increase data collection, market insight, and member satisfaction while reducing health trends

Learn how one plan is utilizing its innovation center to help plan, launch, and grow ancillary business lines in specific niche markets.

• Gain insight into the work one innovation center is doing to spur business diversification within a health plan
• Examine the launch of the REMWorks Sleep Stores, a specific retail chain that one plan created and learn why it was important to grow in this specific area
• Discuss the process to launching a new business line, and how the REMWorks Sleep Store project is improving consumer satisfaction, revenue, and health outcomes