The 5th Annual Leadership Summit on the Business of Women's Health

• Microeconomic impacts of reform and the growth of private insurance exchanges on the business of delivering health care
• Stakeholder approaches, levels of engagement/commitment, and success measures
• Significance of expansion, public marketplaces, and emerging private exchanges
• Critical shifts in business and product design to succeed in an exchange-based environment

Market Insight A: Achieve Price and Performance Transparency to Reduce Costs in the Health Care Supply Chain

Market Insight B: Achieve Member Satisfaction during Enrollment through Data Integrity

Market Insight C: Case Study: Technology-Enabled Business Transformation

Market Insight D: Transforming the Consumer Experience in Healthcare Payments

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There are a number of provisions within the ACA that are going to have a significant impact on the way that Women’s Health Services conduct their business. In this session, discuss the areas of ACA implementation that most directly affect woman’s health, including:

• How coverage of preventative care changes how organizations must approach the business of women’s health, including the impact of the bundled payment model
• What the increase in accessibility to care for women and their families means for providers, private plans, Medicare, and Medicaid
• Where additional long-term cost savings can be achieved

Women are the health care gatekeepers for the family, and even more critical to population health efforts. The ACA changes the tactics, but not the goals, as you engage women in your health system throughout their lives. This session addresses both the latest marketing strategies and tactics for women’s services, as well as the transition to an ACA era. In this session, learn:

• Exciting new ways to leverage your marketing budget, whether it’s minimal or near millions of dollars
• How social and digital media are quickly changing marketing to women, and how best to use them
• How to attract the female health care decision maker throughout all life stages
• How to assure your women’s marketing success in a population health era

Comprehensive women’s health care will become mandated with the implementation of the ACA and will be expected by the consumers. Not only will there be significantly more women consumers flooding the system, they will also be the most empowered consumers in history. The challenge to women’s health businesses is the provision of providing comprehensive services within a capitated payment structure. Women utilize more health services than men across all age groups and are at greater risk for chronic illness, mental illness, cancer, and poorer outcomes related to cardiovascular and neurological illnesses. In this session, proven strategies and actual outcomes are shared that prepare women’s health businesses to identify and mitigate risk, improve operational efficiency and productivity, expand the market, and enhance revenue and improve clinical, quality, and financial outcomes.

• Describe models for the provision of comprehensive women’s health care (ACOs and other provider alignment models)
• Discuss strategies for risk identification and mitigation in women’s health
• Analyze capitation financial management and contracting strategies, and financial benchmarks in women’s health
• Explain unique strategies in women’s health that improve efficiency and productivity while improving outcomes simultaneously

Perinatal services are one of the most challenging to make profitable. It is considered the “loss leader” in Women’s Health and is often the last to receive resources. The experts on this panel present real case studies around how to make perinatal services profitable through business development strategies. Areas covered include:

• OB Emergency Department and OB Hospitalist Model
• Perinatal Centers of Excellence: Integration with Community Providers
• Fetal Centers and Perinatal Integration Across Hospital Systems

The panel presents real case studies and outcomes related to the most profitable Women’s Health business opportunities. Women’s Health is the major driver of business for all hospitals representing as much as 70% of the most common surgeries and admissions. Areas covered include:

• Women’s Health Centers and Women’s Diagnostic Centers
• Women’s Pelvic Health Centers
• Women’s Heart Centers
• Women’s Health Service Line Integration
• Women’s Orthopedic and Sports Medicine Centers

• The delicate interplay between government, vendor, provider, and patient goals in privacy and security
• Approaches to sharing clinical trial data to foster and drive scientific discovery
• Data analysis and connectivity at the patient, provider system, and reimbursement level to improve outcomes and support value-based care initiatives
• Requirements of privacy and security rules and their impact on industry, covered entities, and patients

• Examine the strategic thinking behind partnerships and collaborations — How are leaders from all sectors of health care positioning initiatives for optimal uptake and success?
• Understand current efforts between sectors to support the move toward value and quality

• Approaches to reduce cost for employers, patients, providers, and payers
• Implementing (and paying for) money-saving measures
• Providing cost transparency in the system

Market Insight A: Advanced Illness: Revolutionizing the Care Value Proposition

Market Insight B: Managing Your Technology Portfolio: The Things You Should Know

Market Insight C: Adapting to New Strategies in Customer Service, Acquisition, and Retention

Market Insight D: Medicare-based Reimbursement: The Single Biggest Shift in Cost Containment in the Last 20 Years

Market Insight E: If I Could Turn Back Time: HIX Lessons Learned

Market Insight F: Preventing Retained Foreign Objects After Surgery: A CMO's Perspective

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Women’s education is ever changing. It is important to stay on top of the latest trends that are impacting how women take care of themselves. In this session, hear several nation-wide initiatives that are changing women’s health including:

• Learn about an initiative where children contribute to keeping their parents healthy
• Understand how to successfully encourage new mothers to breast feed
• Realize how to implement a program that encourages mothers to claim ownership on their prenatal care

Women’s Wellness Centers play a critical role in health systems for many reasons:

• The majority of employees in the health care sector are women and keeping them healthy is important to your bottom line from a productivity and cost of health insurance perspective
• The ACA mandates that health/prevention services are available to all women and actually requires payment for these services — This can be a new revenue stream for your hospital
• In a fee for service payment structure, you can harvest high revenue cases (such as CV, orthopedics and oncology) through screening in your Women’s Wellness Center
• In a capitated payment structure, controlling women’s risk and keeping them healthy will be essential to profitability
• A Women’s Wellness Center can prevent complications and readmissions that may cost your hospital millions In this session:
• Learn how Women’s Wellness can be integrated into traditional medicine to improve clinical and financial outcomes
• Discuss prevention, therapeutic, and rehabilitation healing arts products and services relevant to Women’s Health and their impact on infertility, menopause, pelvic health, gyn oncology, post partum depression, osteoporosis, etc.
• Describe revenue capture and provider alignment strategies unique to each modality

Women’s Centers of Excellence provide a great benchmark for what women’s health providers should strive to achieve. Even if your organization does not operate under the same parameters as a Center of Excellence, there is plenty to learn from their experiences. In this session:

• Hear best practices developed through comprehensive care offered at Women’s Centers of Excellence
• Discuss what a Center of Excellence could look like at a community hospital
• Explore how these initiatives fit within the broader organization’s strategic goals

• Financial and clinical alignment of physicians to change care practices
• Disruptive forces that provide alternatives to the trend of consolidation
• Thinning line between provider and payer groups
• Employment models and practice redesign to improve care

• Motivate consumers to engage with your brand by determining what results in reduced costs or improved outcomes
• Gauge the role of employers in driving behavior change
• Discuss how to differentiate your brand meaningfully as products become more standardized
• Examine retail segmentation, patient engagement, and wellness initiatives

• Strengthening the link between innovation and strategy
• Balancing innovation with need: Realizing the benefit of technology investments in increased outcomes or reduced costs
• Technology that enables sustainable and scalable, consumer-focused models of care
• Systems implementation and integration for truly connected care

• What is the ROI of wellness programs versus the cost of doing nothing?
• What parameters and culture support success?
• What can we learn from failed attempts?

• Multi-stakeholder view of critical population shifts and trends impacting health and health care
• Implications and strategies for risk stratification and disease management design
• The role of providers, plans, employers, and others to impact at a population level while fostering healthy choices and accountability at an individual level
• Technology enabled population health management: A global perspective

• Parallels in innovation from life sciences and Silicon Valley
• Transformative primary care delivery models to improve outcomes and reduce costs
• Gauge the impact on the cost curve from investments in prevention versus treatment
• Personalized medicine to improve chronic disease treatment
• Leverage technology to drive efficiency, patient engagement, and value-based care

Market Insight A: Fulfilling ACA Requirements: Creative and Cost Efficient Workforce Solutions to Meet Critical Clinical Staff Needs

Market Insight B: Empowering Employees to Take Charge of Their Healthcare

If you have a product or solution you would like to showcase, please contact us.