Workshop A: Marketing to the Government Program Duals and Churn Populations
As more and more people gain access to health care, and more organizations begin to offer services to Medicare, Medicaid and exchange participants, it is vital that companies understand how to reach these populations. Understanding who your market is and what they are looking for in health care will help your organization thrive in the expanding market place. Join us for this exciting workshop to learn how to effectively market to the duals and churn populations in government programs.
Diane Hollie
Senior Consultant Gorman Health Group
