4th Annual Global Pharmaceutical and Medical Meetings Summit ™

This in-depth discussion will be moderated by Jacqueline Beaulieu, HMCC, Executive Director, Healthcare Education & Events, BlueHive Strategic Environments and Riki Metzger-Ford, Senior Manager, Meetings & Conventions, Genentech. As an attendee, you set the agenda. The topics will be determined at the start of the session and prioritized based on feedback from the attendees. Interactive and relevant because YOU determine the topics discussed. Potential topics for discussion include:

• Legal and regulatory concerns including the Open Payments Program
• Traffic building strategies for the exhibit hall and meetings
• Budgets and how save on those expensive line items
• Creative sponsorships
• Share one new idea implemented at your last meeting

The industry is ready and looking for the next generation of strategies, movers, shakers, and thought leaders. There are many talented and knowledgeable professionals out there ready and able to rise to the next level. But getting there requires a focus on managing and developing your personal brand. In this informative and entertaining workshop, learn from professionals who have been in your place, benefitted from an amazing mentor, and are now at the top of their field. They will engage the audience with interactive exercises, and walk participants through a road map of how to enhance and sustain your personal brand. You will learn how to clear a path for recognition, establish trust and rise to the top. This workshop is designed for both suppliers and planners.

• Learn how to package “Brand YOU ” in person and online with a distinct value proposition
• Develop accurate and effective self-appraisal skills
• Delineate the dos and don’ts of internal self-promotion
• Discover the skills required to transform good ideas into an actionable game plan for success
• Identify public speaking tips and tricks
• Learn the four components of your personal brand and why all 4 must be addressed and incorporated into your brand plan

Organizing meetings and attending congresses outside the US – with attendees from around the world is a complex endeavor. Understand the multitude of effects and consequences if you fail to consider the international rules, regulations and laws. During an interactive afternoon, work in groups on real life business cases. Slip into the role of a compliance officer or meeting planner, Brand or Medical Director, whilst keeping common sense – regulations and the business on track. After the session you will:

• Have a recommendation how to apply a methodology to successfully deliver events in a compliant way
• Know where to find information
• Explore opportunities in the switch from promotional to scientific events
• Gain insight to European regulatory updates and how to apply them to US meetings

During the first part of this workshop, develop a better understanding of the evolving regulations and changing dynamics of the industry and learn how to change your business in order to best meet your customers’ needs. The second half of the workshop will be a chance for Q&A.; Ask industry meeting professionals the questions that you have always wanted to know the answers to. We will be taking live questions but will also ask for questions prior to the program if you wish to remain anonymous.

World Congress, in partnership with Meeting Professionals International (MPI) and Saint Louis University, is pleased to offer the accredited Healthcare Meeting Compliance Certificate workshop. Every healthcare meeting professional must balance unprecedented changes and demands on understanding the global impact of healthcare compliance. They must tackle tough regulations, adjust and readjust priorities while keeping one eye on the short-term and the other long-term survival—a tough job without a continuing flow of knowledge. Why not make an investment in your future and your company’s success by participating in the Healthcare Meeting Compliance Program? The Certificate is a program providing a foundation in key healthcare disciplines in a condensed format. It is designed for those (planners and suppliers) who need a broader understanding of a full range of regulatory topics.

This program, taught by professionals and faculty members, specifically trained to develop a competency foundation while building critical thinking skills through case studies, business simulation, discussion and active exercises.

The intensive 4-hour educational and training program provides health care meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Participants will:

• Enhance healthcare compliance management skills
• Recognize unique terminologies
• Process reporting management with samples
• Understand transfers of values
• Learn the who, what, where and how of the Physician Payment Sunshine Act (Open Payments)
• Obtain sales and marketing tips

The Benefits of Completing This Certificate:

• Get up to speed in just 4 hours—this Certificate is valid for 2 years!
• No test and no “pass/fail”—our focus is on educating planning professionals
• Walk away with Certificate endorsed by both St. Louis University and the International Medical Meeting Professionals Association (IMMPA)
• Increase credibility with clients and tap into new employment opportunities
• Participants receive a Professional University Certificate upon completion

To see a partial list of those companies who have received their HMCC, please visit our link at: http://www.slu.edu/center-for-workforce-andorganizational- development/certificate-programs/healthcare-meeting-compliance/hmccimmpa-endorsed-companies