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The WHCC 12th Annual Health Information Technology Summit

The WHCC 12th Annual Health Information Technology Summit
Monday, March 23, 2015
10:15 am -
11:00 am

Market Insight A: Patients Take the Wheel: The Road Ahead

How do people really feel about engaging with the health care system? What are providers doing to enhance that engagement, and what are they doing to ensure the patient is at the center of not just the clinical encounter, but also the entire relationship?

Learn how Trinity Health, the second largest not-for-profit health system in the US, plans to radically transform its revenue cycle to put the person at the center – and how strategic market research on the patient journey illuminates how patients really feel and think today, and what their expectations are for the future.

Topics include:

  • Consumer perspectives about navigating the system today
  • What patients really know about their coverage and financial responsibilities
  • Whether and how patients find information, shop for health care, and manage the administration of their encounters
  • Trinity Health’s revenue cycle strategic redesign process – lessons learned
Cynthia D. Fry Cynthia D. Fry, PhD
Senior Vice President & Chief Revenue Officer
Trinity Health
Jean Hippert Jean Hippert
Senior Vice President, Strategy and Business Development
PNC Healthcare

Hosted By:

10:15 am -
11:00 am

Market Insight B: Innovations in ePayment: The Evolving Face of the Virtual Card

  • Understand drivers of virtual payments including the ACA’s call for administration simplification
  • Hear results of a blinded survey, funded by MasterCard, to understand how current epayment options are perceived by providers
  • Discover how current provider merchant agreements impact practices that accept virtual cards
  • Discuss payment innovations designed to better meet provider needs, including enhancements to workflow and compliance.
Ed Downs Ed Downs
Vice President & Senior Business Leader, US Commercial Products
MasterCard Worldwide
Jay Ver Hulst Jay Ver Hulst
President
Pay-Plus Solutions, Inc.

Hosted By:

10:15 am -
11:00 am

Market Insight C: Your Communication Channels Are Broken: Here’s How To Fix Them

Let's face it, the communication channels you're using to reach your members and patients aren’t as effective as they once were. Emails go unread, direct mail goes in the trash, phone calls go to voicemail. But, what if there were a new solution that started with a simple connection?

In this discussion, learn how to pull your communications out of cluttered channels for dramatically improved member and patient engagement:

  • The communication shift: then vs. now
  • How Independence Blue Cross got digitally connected with 50% of its base in less than 1 year, boosting engagement, lowering costs, and improving outcomes
  • How a networked ecosystem is poised to change the future of health care
Steve Gillin Steve Gillin
President
Relay Network
Paula Sunshine Paula Sunshine
Vice President, Consumer Sales and Marketing
Independence Blue Cross

Hosted By: