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Day 2 Day 3  
Online registration is now closed for the Market Insight Series
If you have not registered for a Market Insight Series you can do so on-site.

Monday April 23, 2007
Join us for focused dynamic working group sessions, exploring specific industry challenges and innovations, during our mid-morning Market Insight series. These valuable discussion groups will meet in a private dining suite, near conference rooms at the Washington DC Convention Center. A catered networking break, with speakers and C-Suite delegates, will accompany these sessions. Emerging issues explored include:

10:00 am -
10:45 am
Market Insight 1
Lean Six Sigma to Improve Quality, Patient Safety and Productivity
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
  • The Use of Lean Six Sigma to Increase Efficiency and Productivity
  • Applied Methods to Mitigate Risk and to Improve Patient Safety
  • Success Stories for Cultivating a Culture of Safety and Productivity Gains
    
Sabi Singh
Director of Operational Improvement,
University of Iowa Hospitals & Clinics, Iowa City

 View Biography
Randy Stephens, HT (ASCP) QIHC
Leads the Advanced Workflow Consulting group in Anatomic Pathology,
Ventana Medical Systems

 View Biography
10:00 am -
10:45 am
Market Insight 2
Pregnancy Management for the 21st Century
Preterm Birth: Managing Risks and Costs
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
With more than 400,000 preterm births per year; representing a 27% increase since 1982, preterm birth is a serious women’s health issue, costing the healthcare system $15 billion annually. With increased hospital admissions, longer LOS, NICU costs, increased office visits for mother and baby, lost days from work and decreased productivity, preterm birth is significantly impacting women, their health plans and employers. Effective and early identification of your at- risk population, clinical assessment with objective diagnostic tools and appropriate interventions for preterm labor, are key to improving outcomes and lowering costs. Health Plans and Employers can play a vital role in a Pregnancy Management Program for the 21st Century that includes education and risk assessment.
    
Dr. Andrei Rebarber
Associate Professor,
Mt. Sinai School of Medicine

 View Biography
10:00 am -
10:45 am
Market Insight 3
Leveraging the work of RHIOs and SHIE’s into improved outcomes and delivery
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
Initiatives around Regional Health Information Organizations (RHIOs) and State Health Information Exchanges (SHIE’s) are increasing in number and size each month. The challenge hasn’t been so much the “vision” as the execution. The advancements made within the healthcare payer industry around business intelligence, customer reporting, P4P, and consumer-directed health plan portals, all offer certain capabilities that can and should be leveraged in the execution plan of a health information exchange. SAS has been actively engaged throughout the industry in assisting plans to leverage intelligence platforms to not only meet the “first-generation RHIO” but to be positioned for the next-stage necessary to achieve the initial vision for the organization. The lessons learned within health plan reporting, consumer directed plan analysis, and customer intelligence can all contribute to a successful RHIO information layer. The attendee will learn about key stages that must be executed to facilitate later positioning for higher-end prediction, forecasting and quality outcomes reporting.
    
Richard Ingraham
Global Health Insurance Marketing Manager, SAS Institute

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10:00 am -
10:45 am
Market Insight 4
Cardiovascular Diseases – New Medical Therapies to Reduce Cost
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
Cardiovascular Disease (CVD) is the leading cause of death in the Western World resulting in the highest cost burden. "Angiogenesis" as a therapeutic treatment for Coronary Heart Disease, Peripheral Arterial Disease, Wound Healing Disorders, Stroke, and Back Pain holds great promise for improving medical outcomes and thus lowering the cost burden for these diseases. In this panel discussion, delegates will be introduced to this new medical therapy, and how it has the potential to lower health care costs.
    
Moderator
Dan Montano
Chairman, Co-Founder, Co-President, and CEO,
CardioVascular BioTherapeutics Inc.

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Joseph A. Kaufman, M.D.
President,
Sierra Health Services

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Michael J. Russo
Founding Partner,
The Bruckner Group (BGI)

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Dr. Thomas J. Stegmann, M.D., FETCS
Chief Medical Officer, Co-President, Co-Founder,
Cardiovascular BioTherapeutics, Inc.

 View Biography
10:00 am -
10:45 am
Market Insight 5
Interoperability and Collaboration: The Means to Improved Healthcare
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
Healthcare payer organizations are faced with the challenge of providing the highest quality of care to their members while controlling healthcare costs. Collaborations between healthcare constituents, patient, payer and provider, are gradually being accepted as a way to help with this effort. Health Care Service Corporation (HCSC), which operates the Blue Cross Blue Shield plans of Illinois, Texas, New Mexico and Oklahoma and covers over 11 million lives, has adopted a single technology platform across all four plans in order to aid in this type of collaboration.

This integrated total health management IT initiative is a collaboration of interoperability between the nation's fourth largest health insurer and a host of leading health information technology companies. Its platform allows for integrated clinical information to be shared between HCSC, its members and its provider base through member and provider portals. Using the single technology platform across all plans allows HCSC to apply a comprehensive set of clinical rules and treatment protocols to claims data, physician and hospital records, and self-reported patient information to improve the consistency of care given to its members. HCSC is also able to identify best-practice intervention and prevention opportunities which can help control costs.

Learning Objectives:
  • Attendees will learn about the integrated total health management framework and the deployment of a single technology framework among the enterprise.
  • Attendees will understand the philosophy associated with a collaborative approach to care management.
  • Attendees will hear about anticipated results of the integration including increased healthcare quality and decreased healthcare costs.
    
John Capobianco
President and Chief Operating Officer,
MEDecision, Inc.

 View Biography
Joe Taylor
Vice President of Enterprise Business Process, Managed Health Care Delivery,
Health Care Services Corporation

 View Biography

Tuesday April 24, 2007

Start your day with a breakfast buffet and networking with C-Suite delegates and market leaders during a Market Insight session on dynamic industry issues. Enjoy a brisk discussion and explore timely challenges in a dining suite at the Washington DC Convention Center, conveniently located near the conference sessions. Emerging issues explored include:

7:00 am -
8:00 am
Market Insight 6
Strategies for Designing an Efficient Fertility Benefit -- Employer, Payer and Physician Perspectives
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
Hear from world-renowned reproductive health pioneer Dr. Howard Jones and how he has dedicated his life to improving women’s health, assisting couples overcome infertility and helping women live healthier lives around the world. From the opening of the Jones Institute for Reproductive Medicine in 1978, over 2,700 in vitro fertilizations have been performed.

Session Overview:
Approximately one in six couples experience infertility, yet most self-insured employers do not provide adequate coverage for infertility diagnosis and treatment. The consequences for employers not having a defined fertility benefit can be more severe than if they had offered a benefit. Employees often seek treatment whether the employer offers the benefit or not and the risks associated with the employee going outside of an employer controlled benefit can be quite high, resulting in 1) loss of talent and human capital 2) reduction in employee productivity and most significantly and 3) financial costs due to high order multiple births and the resulting NICU stays in addition to other long term healthcare costs.

This session will explore multi-disciplinary perspectives from an employer, payer and physician who will examine practical benefit design options for
  • Fertility programs – how ‘family friendly’ programs attract and retain valued employees
  • Benefit Design – Fertility treatment medications and medical procedures
  • Employer to Employee Communications – Achieving work/life balance through leadership and communication
Specifically, participants will learn about:
  • Black & Decker's benefit design which incorporates fertility coverage and drug treatment/therapy options, including the cost of implementation and return on investment
  • Connecticare's payer perspective on benefit design to improve clinical and financial outcomes (i.e. reducing the risk of multiple birth rates which lead to poor and costly outcomes)
  • Dr. Howard Jones, founder of the Jones Institute for Reproductive Medicine which delivered the 1st in vitro baby in the U.S. (1981), will give his unique perspective on fertility coverage and benefit design options
Sponsored by:
    
Moderator
Scott Thompson
President Healthcare Practice,
The Benfield Group

 View Biography
Brian Allen
Financial Analyst, Obstetrics & Gynecology Department University of Iowa and Founder & President, Allen Consulting, Inc.

 View Biography
Raymond J. Brusca, JD
Vice President, Benefits
The Black & Decker Corporation

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Howard Jones, Jr., MD
Honorary Chairman, Foundation for the Howard and Georgeanna Jones Institute for Reproductive Medicine, Norfolk, VA; Professor Emeritus, Department of Obstetrics and Gynecology, Eastern Virginia Medical School; Professor Emeritus, Department of Gynecology and Obstetrics, Johns Hopkins University School of Medicine

 View Biography
Rose Mongillo, RPH
Manager Pharmacy Services, ConnectiCare Inc. & Affiliates
7:00 am -
8:00 am
Market Insight 7
Empowering Consumers with Tools to Make them Better Healthcare Information Seekers and Shoppers
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
Google wants your day to start off right. Join us, C-suite delegates and market leaders, for an informative Market Insight session, featuring Q & A with Adam Bosworth, for feedback on what Google should be doing to better empower consumers in healthcare, accompanied by a breakfast buffet in a private dining suite at the Washington DC Convention Center
(Room 304).
Sponsored by:
    
Adam Bosworth
Vice President
Google, Inc.

 View Biography
7:00 am -
8:00 am
Market Insight 8
Days and Dollars: A Health and Productivity Approach to Changing the Total Cost of Occupational and Disability in the Workplace
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
Sponsored by:
    
  • Identifying strategies for employers and Corporate Medical Directors to deliver integrated health and productivity solutions addressing the total cost of health in the workplace
  • Understanding the single economic equation of health care, medical costs and workforce productivity or "dollars and days"
  • How Reed Group and Ethicon Endo-Surgery partnered to provide large employers with a new Total Health and Productivity Cost Calculator for fully costing the impact of new treatment and disability management strategies
  • Application of this state-of-art financial value assessment tool to individual conditions, procedures and treatments, allowing sophisticated employers to personalize the total cost assessment to their workplace and population
  • How other employers leverage the depth of the demographic and work class data in The Medical Disability Advisor database for incidence and prevalence to deliver tailored and defensible information yielding a substantiated financial forecasting model.
Spencer Borden IV, MD, MBA
Director of Employer Outcomes Research
Johnson & Johnson Health Care Systems, Inc.

 View Biography
  Marty Reader
Manager, Reed Research

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Presley Orelle Reed, Jr., MD, FACOEM, FAADEP, CIME
Founder and Chairman
Reed Group

 View Biography
7:00 am -
8:00 am
Market Insight 9
Patient Safety 2007: An Executive Summary
Online registration is now closed. If you have not registered for a Market Insight Series you can do so on-site.
Progress in diagnosis and treatment has added complexity to the healthcare environment, resulting in greater risk of events causing harm for our patients. This session will provide a concise overview of the move nationally to create safe environments, free from harm.
  • Understanding what safety means in 2007 and how it effects organizations.
  • Understanding how to recognize safety events, and those "pre-events" which create risk within your organization.
  • Understanding which changes can be made today to increase the safety of your organization.
  • Understanding the role of the Joint Commission, National Quality Forum, AHRQ, and IHI in patient safety.
  • Progress report on Patient Safety Act of 2005.
    
Henry Johnson, MD, MPH
Medical Director
ACS Healthcare Solutions MIDAS+

 View Biography
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