John Bahl Head of Online Product Design Aetna eHealth
John Bahl currently directs the Online Product Design function within Aetna’s eHealth organization. He is responsible for the identification, creation, and testing of e-innovations in support of product strategy. John led the user interface and content design for Aetna's PHR and Aetna’s new medical-based search tool, Aetna SmartSourceSM. Both online products incorporate innovative, yet simple design, further cementing Aetna's leadership in the online member space. Prior to joining eHealth, John led the Operations and Professional Services function for Aetna InteliHealth®, Aetna’s public health portal in partnership with Harvard Medical School. During his tenure, John managed the development of many Aetna online initiatives through a streamlined, end-to-end web delivery process that incorporated key functions such as: product strategy consulting; new business acquisition; project management ; graphic and visual information design; video production; content development and management; application build and deployment; quality assurance; and customer service. John holds a Bachelor of Science degree in Finance from the Pennsylvania State University.